How to gather, organize, and use reviews in your conversion copy with Nick Bennett and Jay Desai

Customer reviews are a great way to get valuable customer insights. And they are the best way to improve your product offering.
Customer reviews are also a powerful form of social proof that can help you strengthen your brand image and better position yourself in the market.
In this episode of the Content Logistics podcast, our host Camille Trent welcomes Nick Bennett and Jay Desai. Nick is the director of evangelism and customer marketing at Alyce, and Jay is the head of marketing at Captivate Talent. They talk about leveraging customer reviews as social proof, why you should systemize your review processes, and why it's important to have your own reviews page.