#7: Tom Miller, founder of Email for Experts, shares his journey of transitioning from creating info products for a broad audience to niching down and focusing on helping a small group of people solve a very specific problem.
Show notes and episode transcript at contentheroes.com/7
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11/19/19 • 37 min
Content Heroes - Tom Miller on Growing Big by Starting Small
Transcript
You're feeling like you're putting out something beyond just sort of a mechanical transaction with your market. It has the sort of positive halo effects if you can make that initial commitment and get the engine started and I think starting small and getting that initial feedback going is really an important part of it. That's really, I think something that people overlook in the desire to build something big is a lot of the small details matter at the
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