The Intimacy of Email Newsletters, with Ann Handley

#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans.
Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a great writer.
If your content is falling flat and you're looking for a fresh approach that will have your audience anxiously waiting to see your name in their inbox, then you'll definitely want to give this episode a listen.

Show notes and episode transcript at contentheroes.com/41

Get the Content Heroes Book
☝️ Get a FREE copy of THE Content Marketing Book of the Year!
Join Content Heroes Podcast Community
☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.