Content Creator Club

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I had the honor of being the season 2 guest co-host on Pod Theory. This episode is a replay of one of my favorite parts of the season. 

Binge all 12 episodes here: https://podcasts.apple.com/us/podcast/the-best-way-to-grow-your-audience-that-most/id1530586497?i=1000536723143

Notice something a little different around here? I’ve rebranded my podcast with a shiny new name: Podcast Builder Club. I’m really dialing in to sharing strategies that will help you build your podcast. And to celebrate this change, I’m giving away my six favorite books of all time. Seriously, these books changed my life and my business! Check out the link below for more details and to enter the contest.

In this episode, Travis talks about:

• Why books are one of Travis’s favorite things to consume - and one of the cheapest ways you can change your life.
• How Anything You Want by Derek Sivers gets to the meat of focusing on pursuing things that make us happy and successful.
• How The Crossroads of Should and Must by Elle Luna is a super-quick read that will help give you clarity on the direction you want to take in life.
• How The Subtle Art of Not Giving a F*ck by Mark Manson takes an unconventional look at self-help to help you stop caring about what people think so that you can live a better life.
• How I Wanna Be Well by Miguel Chen serves as a practical approach to inner peace and finding true happiness within yourself.
• How The 1-Page Marketing Plan by Allan Dib is an absolute must for any podcaster by giving actionable and simple steps to create your own marketing plan.
• How Steal Like an Artist by Austin Kleon gives you ten tips to dig into your creativity.
  

Memorable Quotes

“If it’s not a hit, switch.” - Derek Sivers

Links to Resources

The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna

Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib

Steal Like an Artist by Austin Kleon

I Wanna Be Well: How a Punk Found Peace and You Can Too by Miguel Chen

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life<...

1. Stop making everything about yourself. Your audience is the hero of the journey. Be the guide
2. Stop using the Spray and Pray method! Instead of saying check out my episode, tell them what's in it for them! Make it easy to want to press play.
3. You have no niche or any clue who your ideal listener is. You are trying to be everything to everyone. Start tiny and branch out. Make sure to exclude people so the right people show up and stay
4. You waste the most valuable part of your podcast - the first 60 seconds. Whether it be an anchor ad, long winded intro, or small talk. The first 60 seconds is where you HOOK someone. Tell them what they will gain in the episode!
5. You don't invest in learning. Show me your friends and I'll show you your future. The reason you aren't growing is because you're not investing in courses, books, and masterminds that put you in a successful circle.
6. Your social media is all over the place. Your page is dogs, steaks, and selfies. You post and wait for engagement but don't engage on your own. You get what you give. Be the first to engage and make sure your profile makes sense.
7. You set weird imaginary milestones. Most podcasters have some arbitrary goal of X # of downloads. It's great to set goals but what does that get you? Vanity? Instead focusing on download numbers, focus on COMPLETION RATE. Does anyone finish your episode? If not, improve the content! Fix the audio, get a better format!

ps. read this. you only need 1000 True Fans to win. 

Join my free community Podcast Builder Club 

Hey, I'm Travis and I am here to help you find your voice, grow your audience, and start a podcast movement. 

You can find me @poddecks on insta gram

poddecks.com 

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