Building Brand Loyalty Through Stellar Website Design with John Hedburg

06/03/19 • 25 min

John Hedburg is the founder of Bottle Rocket Design, an alumni graduate of the Craft Beer Institute program, and a web designer for craft beer breweries across the industry.

John joins me today to discuss how to build brand loyalty by designing a stellar website. He shares the factors you should consider when planning your website design, the importance of using professional photos and videos on your website, and the difference between using a website builder platform such as Wix or Squarespace versus hiring a professional web designer. He also explains why it’s important to design your website with a mobile-first mindset, how to create engaging and relevant content to build your brand and website authority, and why it’s important to keep your website content up-to-date in an ever-changing online environment.

This week on Consuming the Craft:

The most important factors to consider when designing a website for your craft beer brewery.
The information your website should include.
Copywriting best practices when creating text content for your website.
The importance of using pictures and videos on your website.
Why you should hire a professional photographer for your website photos.
Optimizing your website for viewing on desktop and mobile devices.
The Booze Clues Armagnac surprise.
The limitations of website building platforms like Wix and Squarespace.
Having a mobile-first website strategy.
How to create relevant, engaging content to keep website visitors coming back to your site.
The importance of keeping your website content up-to-date.

Connect with John Hedburg:

Bottle Rocket Design

This episode is brought to you by…

McConnell Farms - Taste the Way You Remember. Enjoy homemade ciders and ice cream made from only the best produce on the market. Visit the McConnell Farms website to learn more our seasonal inventory and delicious creations you can make with our homegrown produce.

Consuming the Craft is produced by Podcraft. You can create your own great podcast - faster and easier - at Podcraft.com

John Hedburg is the founder of Bottle Rocket Design, an alumni graduate of the Craft Beer Institute program, and a web designer for craft beer breweries across the industry.

This week on Consuming the Craft:

The most important factors to consider when designing a website for your craft beer brewery.
The information your website should include.
Copywriting best practices when creating text content for your website.
The importance of using pictures and videos on your website.
Why you should hire a professional photographer for your website photos.
Optimizing your website for viewing on desktop and mobile devices.
The Booze Clues Armagnac surprise.
The limitations of website building platforms like Wix and Squarespace.
Having a mobile-first website strategy.
How to create relevant, engaging content to keep website visitors coming back to your site.
The importance of keeping your website content up-to-date.

Connect with John Hedburg:

Bottle Rocket Design

This episode is brought to you by…

Consuming the Craft is produced by Podcraft. You can create your own great podcast - faster and easier - at Podcraft.com

Previous Episode

Living the Dream of Crafting Snotty Sour Ale with Jen Currier

Jen Currier is the Maven Wood Cellarman at Wicked Weed Brewing Company and a graduate of the Craft Beer Institute. At Wicked Weed, she works in the sour production facility where she focuses her skills on creating unique, sour beers. She holds an Associate degree in Applied Science, Brewing, Distillation, and Fermentation from the Asheville-Buncombe Technical Community College and a Bachelor’s degree in Human Biology from North Carolina State University.

Jen joins me today to share her career journey into crafting sour beer and the new Wicked Weed beverages hitting the market. She shares some of the flavor profiles she’s used when crafting sour beer and why she believes craft beer should not maintain a consistent taste from batch to batch. We also discuss how we can improve the Booze Clues peach brandy and enjoy a second serving Booze Clues with a snotty Black Angel sour black ale.

This week on Consuming the Craft:

How Jen got started in sour beer production.
Various flavor profiles she’s used to craft unique sour beer flavors.
The daunting task of preparing pears for beer production.
Why she believes beer should not maintain a consistent taste.
Booze Clues peach brandy.
Double shot of Booze Clues with sour black ale.
Jen’s first experience with ‘snotty’ PDO.
Why she believes yeast needs a rebrand.
What is spontaneous beer?

This episode is brought to you by…

Consuming the Craft is produced by Podcraft. You can create your own great podcast - faster and easier - at Podcraft.com

Next Episode

Tampon Flasks, Bro Walls, and Taking Time to Nail Your Brew with Leah Howard

Leah Howard is the owner of H&H Distillery, a 4-year-old craft spirits distillery based in Asheville, NC. H&H Distillery currently distills three great-tasting spirits: Hazel 63 Rum, Asheville Coffee Liqueur, and Hwy 9 Gin - all of which are available in ABC stores throughout North Carolina as well as select locations in Illinois.

Leah joins me today to share the story of how H&H Distillery got started, why they decided to spend the first full year in business focusing on crafting their product, and the importance of learning to properly run and manage your still before launching your product into the market. She explains the risks and legal implications associated with home distilling and the challenges many small distilleries face regarding the new bills and legislation occurring in the industry. She also explains the importance of connecting with others within the craft beverage community, how it can impact the growth of your business.

This week on Consuming the Craft:

How H&H Distillery was born.
Why it took the company a full year to release their first product to the marketplace.
The importance of developing your product before bringing it to market.
The legal amount of wine and beer you can make in a home-based brewery.
The risks and legal regulations regarding distilling at home.
The challenges associated with selling craft spirits.
New laws, bills, and legislation occurring in the industry that can affect small craft spirit distilleries.
The difference sales codes distillers must comply with in order to sell their products to consumers.
The Booze Clues ruby red cocktail surprise.
The importance of connecting and networking with other professionals in the industry.
How cultivated cocktails enhance the customer’s drinking experience.
The concept behind the Bro Wall, Tampon Flasks, and Cocktail Cans.