Pivoting From Agency To Consultancy With Conner Galway: Podcast #234

How do you get your first client when pivoting from agency to consultancy? Michael Zipursky welcomes Conner Galway, the President at Junction Consulting. Conner shares how he and his friends started blogging about the Olympic Hockey coming to their town. That’s when they gained traction, and the exposure led them to become a digital marketing agency for the bridal industry. When pivoting to consultancy, they went to Twitter and hustled their networks until they landed their first client. The secret? Treat humans like human beings. Even the most prominent companies are made up of people who have thoughts, feelings, stress, and anxieties. Be authentic, and the rest will follow.

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