186: Coaches Coaching Coaches

Life coaching is big business. The life coaching industry was worth $1.5 billion in 2022 and is considered one of the fastest growing industries in America. The International Coaching Federation reported more than 26,000 coaches in North America in 2020. Yet those numbers are hard to qualify given that you don’t need certifications or training to become a life coach or, as we explore today, coaching of most any sort. Life coaches, business coaches, fertility coaches, “quantum” coaches: every industry has an increasing number of people who want to tell you how to do your job effectively, magically, or quantumally.

Who really benefits from this supposed gold rush of “MULTI 6 FIGURE BUSINESS COACH”, “Multi 8 fig biz mentor”, and “high ticket biz coach helping women scale to 20-30k months”? And has the dilution of the term "coach" damaged credentialed coaches with decades of experience?

Mallory DeMille returns to talk about the coaches who coach coaches industry: marketing tactics, parallels to multilevel marketing, and the glut in the coaching industry.

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