
How Johnathan Wendel Turned Fatal1ty into a Successful Gaming Brand
10/27/20 • 47 min
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Building ESL and Why Open Ecosystems are Important for Esports
Ralf Reichert is Co-Founder of the Electronic Sports League (ES), the world’s largest independent esports company with offices around the globe. ESL creates esports leagues, tournaments, and runs production studios. In this episode, Ralf shares the ups and downs of his almost 20 years with ESL, why open ecosystem are important for the esports industry, and why ESL focuses on building a place where “everybody can be somebody.”
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The Importance of Research and Data in Esports
Nicole Pike spent 13 years at Nielsen building and moving its games and esports divisions forward. Nicole recently joined YouGov as their sector head for esports and gaming. In this weeks episode, Nicole talks about her career, the importance of data and research in a young industry like esports, and about her future plans. Both also talk about how brands can authentically work with the industry and what people should know before engaging with the space.
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