Community Association Car Chat

We're thrilled interview Diane Gothard, Vice President of Community Management at Danella Property Management!
Diane will share her expert insights on the 4 essential traits for success and longevity in property management, as well as why it's a fantastic career path for women.
She also opens up about the unique challenges female property managers face and offers practical advice for overcoming them.
Don't miss this empowering conversation!
Episode Highlights:
✅ David Velasco asks Diane Gothard where she started in the common interest community. (1:25)

✅ Steve Roderick asks Diane what the longest she has ever heard of someone being in this business. (2:09)

✅ David asks Diane what she thinks are the key things a manager must have to have longevity in property management and not get burned out. (2:42)

✅ In honor of Women’s History Month, Steve asks Diane why property management is a good career path for a female. (4:56)

✅ David asks Diane to explain some of the challenges female property managers face that make it difficult to last on the job. (6:09)

✅ Steve asks Diane to give a shout-out to an individual who has influenced her career. (8:04)

Key Quotes:
💡“There are four or five key things to stay in this industry. It is a difficult industry to be in, but one of the things is, one of the things is to stay current. You have to keep learning. Things in the industry change all the time. Technology, construction, there's always something new coming up.” Diane Gothard

💡“You can't take things personally. If you do, it's really going be stressful on you, and you're not gonna last the industry. You need to compartmentalize, you need to kind of put things in a box, and when that situation is done, you have to put that box on the shelf and move on.” Diane Gothard

#CarChatLive #InsuranceIsntBoring

Thanks for listening! Follow us on LinkedIn and watch us LIVE every Monday at 9am EST! http://www.linkedin.com/company/community-association-car-chat

Next up on Car Chat: an inspiring interview with MariAnne Torres, CMCA, AMS, President and Owner of Pillar Property Management LLC.

MariAnne is a lifelong property management leader who turned her childhood dream into a thriving career.

Discover her secrets to successful collaboration with board members and how she brings communities to life through her love for budget creation.

What do a bumblebee and a penguin have in common? Tune in to this weeks episode to find out!

#InsuranceIsntBoring #CarChatLive
Episode Highlights
✅ Steve Roderick asks MariAnne Torres what drew her in to the property management industry. (1:06)

✅ Steve asks MariAnne to explain the difference between property management and association management. (2:12)

✅ David Velasco asks MariAnne if she agrees that smaller communities prefer smaller property management companies, and why. (3:13)

✅ Steve asks MariAnne if she prefers Zoom meetings or in-person meetings for association board meetings. (4:07)

✅ Steve asks MariAnne what her favorite time of year is as a property manager. (5:39)

✅ MariAnne shares that her favorite thing to do is budgets and she can do all the financials for a self-managed community. (6:48)

✅ David asks MariAnne what her key to success is when working with board members. (7:41)

✅ Steve asks MariAnne what her ideal association or client looks like. (8:57)
Key Quotes

💡“I definitely prefer in-person...I love it. I don't think there's anything that builds a better bond than being in person with your board. Sitting down, having a cup of tea or walking through the community and talking about what expenses, major expenses we're going to do this year or next year.” MariAnne Torres

💡“I'd say the smaller communities or what I think the large management companies consider small. Like under a hundred units. They're my favorite because they do tend to be board members that are very connected and want to do the right thing and want to drive the community in a positive direction...They're my favorite because they care. And it's easier for me to care if you care.” – MariAnne Torres

Thanks for listening! Follow us on LinkedIn and watch us LIVE every Monday at 9am EST! http://www.linkedin.com/company/community-association-car-chat

We're unveiling the secrets of successful brand-led marketing with Debra Rizzi, President of Rizco - an NJ-based marketing agency.
Deb will share an exciting company milestone, what's new in the marketing industry, and the best place to start when it comes to marketing your brand.
Deb also shares valuable insights on how management companies and association managers can increase their brand professionalism and take their marketing efforts to the next level.
Don't miss out on this opportunity to learn from a seasoned marketing expert!
#CarChatLive #InsuranceIsntBoring
Episode Highlights:
✅ David Velasco asks Debra Rizzi to share more about the big milestone Rizco recently celebrated. (1:31)

✅ Steve Roderick asks Deb what is new in the marketing industry. (2:36)

✅ David asks Deb why it is important for management companies or individual managers to increase their professionalism when it comes to their brand. (4:33)

✅ Steve asks Deb to explain the best place to start when it comes to marketing your brand. (7:39)

✅ David asks Deb which social media platform she would take with her to an island if she could only take one. (9:21)

✅ Steve asks Deb to name one thing that a company, that has a robust marketing campaign already in place, could be doing better. (10:48)
Key Quotes:

💡 “Associations as a whole play a huge role in business today...A lot of times we will set up our membership and then not actually evaluate and put into place all the different tools and resources that they have. So you see that an association might do a social media post for you or an email blast, or you might have access to a list that could help you grow your business...So leveraging that on a higher level is important.” Debra Rizzi

💡 “Number one is understanding your customer. And the second thing is seeing what your competition is doing. The first thing is looking at, okay, where were we successful last year? Where did we get that engagement? Where did we get the sales from? And trying to create a persona around it...Because ideally you need to create seven to eight touchpoints in order to convert a customer.” Debra Rizzi

Thanks for listening! Follow us on LinkedIn and watch us LIVE every Monday at 9am EST! http://www.linkedin.com/company/community-association-car-chat

We're catching up with Eileen Ghenn about the CAI Keystone Ladies on the Link Golf Invitational, an event designed to create an inclusive and welcoming environment for women golfers of all skill levels.

From its inception by Nicole Skaro to its role as a key fundraiser for the Pennsylvania Legislative Action Committee, this event exemplifies the power of community and support.

Join us in celebrating initiatives that promote work-life balance and empower women in our industry!

#CarChatLive #InsuranceIsntBoring

Episode Highlights:

✅ Eileen began her involvement with CAI by serving on her community's board from 2015 to 2018, leading to her membership in CAI. [00:00:53]

✅ The Ladies on the Link Golf Invitational, chaired by Eileen, is an annual event designed to make women feel comfortable and welcome, regardless of their golf experience. [00:01:39]

✅ Nicole Skaro's idea for the Ladies on the Link event was to create a comfortable space for women, addressing their reluctance to join male-dominated golf outings. [00:02:21]

✅ The event includes golf clinics for chipping, putting, and long drive, aiming to make the outing enjoyable and inclusive for all skill levels. [00:02:57]

✅ The Ladies on the Link Invitational serves as the largest fundraiser for the Pennsylvania Legislative Action Committee, supporting their budget and initiatives. [00:03:54]

Thanks for listening! Follow us on LinkedIn and watch us LIVE every Monday at 9am EST! http://www.linkedin.com/company/community-association-car-chat

Join us as we Car Chat with Robert Nordlund, founder and CEO of Association Reserves, to discuss the innovative solutions his company is bringing to the community association industry.

Discover how the new Association Insights and Marketplace platform, inspired by the need for greater transparency and financial health, aims to prevent incidents like the Champlain Tower South collapse.

Robert's commitment to elevating the industry is truly inspiring!

#CarChatLive #InsuranceIsntBoring

Episode Highlights:

✅ Robert introduces Association Insights and Marketplace, a market-driven solution aimed at preventing incidents like the Champlain Tower South collapse by addressing transparency and financial issues. [00:00:38]

✅ He explains the detrimental effects of low monthly assessments, which starve associations of necessary funds. [00:01:25]

✅ Robert describes the FIPHO health score, a metric from 0 to 100 reflecting the financial, physical, and operational health of an association, akin to a FICO score for creditworthiness. [00:02:02]

✅ The platform for generating the FIPHO health score is free, crowdsourced, and allows boards and managers to log in, fill out profiles, and obtain their score within 15 minutes. [00:02:41]

✅ Robert gives a shout out to Kevin Davis, whose encouragement helped inspire the creation of the platform to minimize incidents like the Champlain Tower South collapse. [00:09:36]

Thanks for listening! Follow us on LinkedIn and watch us LIVE every Monday at 9am EST! http://www.linkedin.com/company/community-association-car-chat