Rachel Firth: Comms is non-negotiable for non-profits

02/22/23 • 20 min

In this episode, I speak to Rachel Firth about her journey as the founder of a feminist communications agency and her experience battling the common assumption that comms is not a strategic priority. We explored:

How to make comms non-negotiable in a business strategy
What makes an ideal candidate for a social impact comms job
Tackling barriers to access in the sector

Rachel has 15 years of experience working alongside non-profit organisations and social enterprises to deliver a more sustainable global future. She is the founder and managing director of Global Office Consulting, providing NGOs with financially accessible consultancy services across a range of business areas. Rachel is also the founder of Women in Dev, a network designed to connect and unite women working at all levels and regions in international development.

To keep up with Comms for Good, follow me on LinkedIn and Twitter!

How to make comms non-negotiable in a business strategy
What makes an ideal candidate for a social impact comms job
Tackling barriers to access in the sector

To keep up with Comms for Good, follow me on LinkedIn and Twitter!

Previous Episode

Thomas Coombes: You can change awareness through hope

In this episode of Comms for Good, I speak to Thomas Coombes about his influence in pioneering the hope-based communications approach. We delve into:

The purpose of hope in an increasingly worrying political landscape
The challenges of conveying urgency while remaining optimistic
How to overcome and subvert the obstacles of a social media system which rewards negativity and sensationalism

Thomas is a global communications strategist who has spent 15 years working in political communications for Amnesty International, Transparency International, the European Commission, and global PR firm Hill & Knowlton. Check out the hope-based comms website and follow Thomas on LinkedIn.

To keep up with Comms for Good, follow me on LinkedIn and Twitter!

Next Episode

Yasmina Benslimane: Is International Women's Day tokenistic?

PSA: Women aren't asking for flowers and chocolate on International Women's Day. They're asking for equal opportunities and equal rights.

In this episode, I chat to Yasmina Benslimane about the problematic tendency of corporations to tokenise marginalised voices on days like International Women's Day to signal their interest in diversity and inclusion. We touched on:

The value of international advocacy days
Whether raising awareness is useful at all anymore when it comes to global issues like gender equality
How we can move beyond tokenistic and short-lived campaigns

Yasmina is a feminist human rights defender and communications specialist with a multicultural background. She is a trained UN Women peace-builder and a certified women empowerment coach, helping young women to develop their leadership skills. Yasmina is also the founder of Politics4Her, a feminist youth-led blog and movement encouraging the inclusive participation of young women and girls in politics.

To keep up with Comms for Good, follow me on LinkedIn and Twitter!