Coffee With Cush

In episode 2 we discuss some of the other elements of digital marketing other than social media. We take some time to explore digital lead generation tactics for B2B companies and email marketing platforms in Sudan, as well as discuss why email marketing works so well in Sudan compared to global average data sets.

قد تكون سمعت معلومات كثيرة عن Chatgpt في الفترة الفاتت، لكن لسة عندك أسئلة، أو بتحاول تعرف لي ياتو درجة ممكن تستفيد منو، بالذات في صياغ التسويق والتسويق الرقمي. الأربعاء، الساعة ٧ مساء ، السيد عبد العزيز موسى، رائد التسويق الرقمي في السودان حيقدم لايف بودكاست عن الموضوع، وكمان حنيستقبل أسئلة، احفظوا الروابط عندكم، ونسمع منكم بكره انشاء الله.

في هذه الحلقة من جبنة مع سودان دجتال، إستضفنا الشاب المميز كمال، كمال شاب موهوب ومجتهد، وهو المدير التنفيذي لشركة تيلينوق، شركة سودانية رائجة ومتخصصة في مجال إنترنت الأشياء، في هذه الحلقة يجيب كمال على الأسئلة المتكررة بخصوص تقنية إنترنت الأشياء، وتطبيقها في السودان لجعل المنازل ذكية، وكذلك تطبيقاتها في الزراعة. إستمتعوا.

Jabana With Sudan Digital
Join us for an exciting episode of Jabana with Sudan Digital, as we explore the world of Internet of Things (IoT) in Sudan with the brilliant Kamal Nasr Eldin and Wahaj Mohamed Khair. Our guest, Kamal, is the CEO of Telenoog, a leading Sudanese company specializing in IoT technology.
In this episode, Kamal shares his expertise by answering frequently asked questions about IoT technology and how it can be applied in Sudan to create smart homes and improve agriculture. Don't miss out on this informative and engaging discussion!

In this enlightening episode of the "Coffee With Cush" podcast, Aziz, the founder of Cush Digital, and Wahj, head of accounts, delve into some crucial strategies for growing your LinkedIn company page. Discussing their newly launched white paper, they share valuable insights from their extensive experience in helping clients grow their company pages across multiple verticals and geographies.

They highlight three key "secrets" to leveraging LinkedIn pages. Firstly, they emphasize utilizing your followers wisely, targeting specific contacts to send follow requests. Secondly, they promote the idea of engaging as your brand on a regular basis. Engaging with people increases the likelihood of the algorithm promoting your posts to them. Lastly, they discuss the untapped potential of LinkedIn influencer marketing. They suggest using brand ambassadors who can send follow requests, post, and comment on behalf of your brand, thereby reaching a more specific audience.

Aziz and Wahj also explain the intricacies of the LinkedIn algorithm, discussing how it differs from search engines and other social media platforms. They detail how the LinkedIn algorithm often revives older content based on recent engagement, creating an ongoing life cycle for posts.

Despite the numerical growth that these strategies can bring, they remind listeners that the true goal is not just massive follower numbers. For most brands, particularly in the B2B space, the goal is a smaller, more specific, engaged audience.

In Episode 31 of the Coffee With Cush podcast, hosted by Aziz and Wahj, the discussion revolves around the challenges and strategies of startup marketing. The episode features insights from various guests, including @drima, who shares his thoughts on the importance of aligning values and defining success in the entrepreneurial journey. The conversation delves into the significance of thriving over mere success, highlighting the psychological and scientific grounding of the term "thriving."

The hosts and guests discuss the role of cultural context in marketing, emphasizing the need to tailor content to the target audience. They explore the McKinsey buying cycle, which outlines the stages a customer goes through when making a purchase decision. The episode also addresses the importance of resilience in the face of challenges, with Aziz sharing his personal experiences in building Cush Digital. He recounts the difficulties faced during the internet shutdown in Sudan and how it led to the establishment of an office in Aswan, Egypt, ensuring business continuity.

The podcast concludes with a Q&A session, where the hosts answer questions about measuring startup success, the impact of the business environment on marketing campaigns, and the relevance of different social media platforms for advertising. The episode serves as a valuable resource for startups looking to navigate the complex world of marketing and achieve long-term success.