5 Ways to Level Up in 2024
01/11/24 • 34 min
It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unlock the doors to success.
Reflecting on Progress
Before we dive into 2024 strategies, take a moment to reflect on your business's past year. Celebrate markers of growth, whether it's increased wedding totals or assembling an exceptional team. Distinguish between intentional short-term goals and delightful surprises, emphasizing the importance of having a clear, long-term vision.
The Essence of Clarity
Clarity is crucial; it's the guiding light that ensures every decision aligns with your business's overarching purpose. Short-term growth steps are integral to manifesting your long-term vision. Achieving harmony between personal aspirations and professional goals is key for success and fulfillment in life and in business.
Strategies to Propel Your Business
1. Focus on Engagement: Navigating Social Media
Shift from quantity-focused to quality-centric posts. Embrace meaningful engagement, prioritizing likes, saves, shares, and video views. Authentic connection is the linchpin for building credibility and authority.
2. Conduct a Website Audit: Are you Attracting the Right People?
Consider your website the digital storefront. A website audit ensures simplicity, clarity, and effectiveness in showcasing your portfolio. It's your first point of contact for potential clients.
3. Grow Your Team: The Power of Strategic Delegation
Recognize you can't do it all. Outsource tasks that aren't your strengths or don't bring joy. Place trust in beginners with the goal of discovering new team talent and positive energy. Cultivate a team culture aligned with your business vibe.
4. Shedding Dead Weight: A Financial and Emotional Audit
As the tax season approaches, assess areas not serving you financially or emotionally. Rate your excitement about different aspects of your business. Distinguish between what fuels your passion and what no longer serves you.
5. Re-center on Your Goals: Diversify, Streamline, and Create Space
Explore diversifying your business and streamlining processes. Evaluate how to create more space for peace and joy. Let your goals inspire your choices and decisions throughout the year.
Conclusion
We wrap up this episode with the hope that you will carry these insights with you into 2024 as the foundation for a year of growth and success. Whether you're a seasoned floral entrepreneur or a budding creative spirit, these strategies offer a roadmap for navigating the evolving business landscape from a place of authenticity and alignment in 2024.
Come back next week as we delve into additional strategies to propel your business further. Let's make 2024 a year of flourishing businesses, fulfilled dreams, and bountiful blooms!
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
Follow on Instagram:
@mulberryandmoss
It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unlock the doors to success.
Reflecting on Progress
Before we dive into 2024 strategies, take a moment to reflect on your business's past year. Celebrate markers of growth, whether it's increased wedding totals or assembling an exceptional team. Distinguish between intentional short-term goals and delightful surprises, emphasizing the importance of having a clear, long-term vision.
The Essence of Clarity
Clarity is crucial; it's the guiding light that ensures every decision aligns with your business's overarching purpose. Short-term growth steps are integral to manifesting your long-term vision. Achieving harmony between personal aspirations and professional goals is key for success and fulfillment in life and in business.
Strategies to Propel Your Business
1. Focus on Engagement: Navigating Social Media
Shift from quantity-focused to quality-centric posts. Embrace meaningful engagement, prioritizing likes, saves, shares, and video views. Authentic connection is the linchpin for building credibility and authority.
2. Conduct a Website Audit: Are you Attracting the Right People?
Consider your website the digital storefront. A website audit ensures simplicity, clarity, and effectiveness in showcasing your portfolio. It's your first point of contact for potential clients.
3. Grow Your Team: The Power of Strategic Delegation
Recognize you can't do it all. Outsource tasks that aren't your strengths or don't bring joy. Place trust in beginners with the goal of discovering new team talent and positive energy. Cultivate a team culture aligned with your business vibe.
4. Shedding Dead Weight: A Financial and Emotional Audit
As the tax season approaches, assess areas not serving you financially or emotionally. Rate your excitement about different aspects of your business. Distinguish between what fuels your passion and what no longer serves you.
5. Re-center on Your Goals: Diversify, Streamline, and Create Space
Explore diversifying your business and streamlining processes. Evaluate how to create more space for peace and joy. Let your goals inspire your choices and decisions throughout the year.
Conclusion
We wrap up this episode with the hope that you will carry these insights with you into 2024 as the foundation for a year of growth and success. Whether you're a seasoned floral entrepreneur or a budding creative spirit, these strategies offer a roadmap for navigating the evolving business landscape from a place of authenticity and alignment in 2024.
Come back next week as we delve into additional strategies to propel your business further. Let's make 2024 a year of flourishing businesses, fulfilled dreams, and bountiful blooms!
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
Follow on Instagram:
@mulberryandmoss
Previous Episode
Comparison vs. Staying in Your Lane
Introduction:
Welcome back to our podcast, where we delve into the intricacies of running a floral business. After a short break, we're back with renewed energy and a commitment to bringing you valuable content. In this episode, we explore a crucial aspect of entrepreneurship—making decisions and facing tough questions. As business owners, it's common to seek answers externally, but we advocate for looking within to find the confidence and direction needed to steer your business.
Segment 1: Why a One-Size-Fits-All Approach Doesn't Work:
We celebrate the individuality of the floral industry, emphasizing that your uniqueness is a superpower. While communities offer support, it's essential to discern when seeking common ground may hinder personal growth. Decisions around pricing, collaborations, and services aren't one-size-fits-all. Looking to others can be detrimental; the key is to empower yourself to navigate questions independently, relying on your specific strengths and goals.
Segment 2: The Three Key Questions:
To equip you with tools for strategic decision-making, we introduce the Golden 3 questions. First, "What are my goals?" Having clear, long-term goals helps in decision-making, aligning choices with your vision. Second, "What are my strengths?" Identifying your superpowers allows you to leverage them, gaining a competitive edge. Third, "What are my resources?" Understanding your current situation—financially, time-wise, and skill-wise—guides decisions. These questions form a powerful framework for making strategic choices.
Conclusion:
Every decision requires an understanding of your unique context. Goals, strengths, and resources act as guiding lights in the decision-making process. By staying true to yourself, understanding your strengths, and recognizing available resources, you can navigate your business journey confidently. Remember, it's okay to make decisions that differ from others; in fact, it often leads to quicker goal attainment and a distinctive business identity.
Final Words:
We hope this episode inspires and empowers you as you continue building your unique floral business. Stay tuned for more insightful episodes, and don't hesitate to share your thoughts and ideas with us. Until next time, happy flourishing!
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
Follow on Instagram:
@mulberryandmoss
Next Episode
Portfolio Mastery: Creative Solutions to Propel Your Success
Introduction:
In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio is your visual resume, and we'll explore how cultivating an impressive showcase can significantly impact your credibility and revenue.
Section 1: Showcasing Your Vision:
Your Instagram is a window to your world. If you want to attract clients with a specific style, your portfolio must reflect that. We discuss the importance of portraying your desired aesthetic consistently to draw in clients who resonate with your unique style and value.
Section 2: Positioning Your Brand:
We emphasize the significance of being what you wish to seem. If you aspire to create luxury florals, embody that vision. We share insights on ways to pivot your business to strengthen your portfolio progressively, attracting clients with killer style and attention to detail.
Section 3: Short-Term Strategies:
For those starting, we explore short-term strategies to enhance your portfolio without waiting for dream clients. Planning styled shoots, collaborating with like-minded vendors, and leveraging paid opportunities can provide immediate content improvements.
Section 4: Long-Term Portfolio Growth:
Taking a more extended view, we discuss how upselling can gradually elevate your average order value, thus improving your portfolio over time. Presenting add-ons and upgrade options in every proposal and showcasing upgrade possibilities during mockups are key tactics. In addition, we discuss the topic of over-delivering as a long-term growth strategy when styled shoot investments and upselling are not an option.
Section 5: Episode Conclusion:
Building a flourishing floral business involves crafting not just arrangements but perceptions. Your portfolio is the cornerstone of your brand's image. By strategically nurturing and refining it, you position yourself for success in attracting the clients you desire.
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
Follow on Instagram:
@mulberryandmoss
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