Code Red Talks
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Top 10 Code Red Talks Episodes
Goodpods has curated a list of the 10 best Code Red Talks episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Code Red Talks for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Code Red Talks episode by adding your comments to the episode page.
How do you deliver ROI on thought leadership?
Code Red Talks
04/15/20 • 17 min
Welcome to the latest edition of the Code Red Podcast, hosted by veteran journalist Guy Clapperton. Each episode will be delivering actionable insight for marketing and PR decision makers working in cyber security.
In our latest episode we discuss how to reliably deliver return on investment from different thought leadership activities such as research papers and media comments. Anna Michniewska, Senior Marketing Director International at Thycotic, joins us to explain how they achieve ROI.
For more insight into the impact of thought leadership, check out our latest original research here: http://bit.ly/ThoughtLeadersG
12/05/19 • 22 min
Welcome to the first edition of the brand new Code Red Podcast, hosted by veteran journalist Guy Clapperton. Each episode will be delivering actionable insight for marketing and PR decision makers working in cyber security.
In our inaugural episode we tackle the difficult issue of deciding when to change PR agencies. David Chalmers, VP of Marketing at Skurio, joins us to discuss his experience in making the switch and finding a new agency to fit Skurio's needs.
12/09/19 • 15 min
This episode of the Code Red Talks podcast is hosted by Lauren Brush, Associate Account Director at Active DMC. She discusses the ins and outs of managing a multiregional PR strategy with Peter Beck, Senior EMEA Communications Manager at FireEye.
Peter manages PR agencies in the UK, Germany, France, Italy and UAE. He explains how internal communication is essential to gain support for PR activities and proving the subsequent ROI in different regions. In addition, he explains that trust, within the company, in PR agencies, and in media, drives the success of FireEye's EMEA PR campaigns.
FAQ
What is the most popular episode on Code Red Talks?
The episode title 'How do you deliver ROI on thought leadership?' is the most popular.