Coaching For Creatives with Aura McKay

Marketing can feel overwhelming and confusing for a lot of freelancers.
There are just so many options!
This episode of Coaching for Creatives shares some of my best tips for marketing freelance services.
Book a free call with me to find out your best next steps for your creative freelance business.
https://businessofcreativity.ca/advisor
0:00 Marketing Tips For Freelancers
1:17 Let Me Give You An Example
2:42 My Number One Tip For Marketing Yourself
3:41 My Number Two Tip For Marketing Yourself
6:01 My Third Tip For Marketing Yourself
7:16 Business Mastery
8:01 You Can Do Great Without Digital Marketing
8:49 What Kind Of Marketing Turns You Off
9:07 Finding Marketing That Resonates With You
10:37 On Using ChatGPT And Other AI Tools
11:29 Matching Your Marketing To Your Own Strengths
11:48 Finding What Will Work For You

Pricing creative services is way more complicated than pricing a product or a trade service.
You are trying to set a dollar value on ideas, innovation, and talent.
It's no wonder you are feeling confused or second-guessing your pricing.
How do you know if you are charging 'enough' for your creativity? Too much?
How can you feel confident in your freelancer pricing?
This episode of Coaching for Creatives offers some ways of thinking about pricing that will help you feel more confident (and ultimately earn more!).
Book a free call with me to find out your best next steps for your creative freelance business.
https://businessofcreativity.ca/book-a-call
0:00 Are You Charging Enough Money
0:19 Pricing Creative Services Is Complicated
1:53 Are You Charging Too Much
2:21 Different Ways To Price Creative Services
2:54 How To Know You Should Be Charging More
4:18 Positioning Yourself In The Marketplace
4:31 When You Are Likely Not Charging Enough
5:00 Delivering Less For The Same Price
5:15 An Example Of Not Charging Enough
6:24 You Don't Have To Increase Prices
7:17 When Your Market Is Telling You To Charge More

If you are a photographer, videographer, writer, designer, or creative freelancer of any kind, you've probably heard about narrowing your niche or creating an ideal client profile more times than you can count.
And you may be asking yourself....but why? Why do I need to know my ideal client?
Why will excluding people help me get more clients?
Why does it matter so much that I focus on one kind of client?
What does it even mean to know my ideal client?
Do I really need to niche?
This episode of Coaching For Creatives explains the benefits of knowing your ideal client and what it actually means to niche.
0:23 Why Does Knowing Your Ideal Client Matter
0:46 The Three Main Questions That I Hear The Most
1:14 Excluding People To Get More Clients
2:28 Being More Focused In Your Messaging
3:55 The Number One Misconception Of Niching Down
4:34 Focusing For Reputation And Credibility
5:27 Having Your Primary Market And Your Secondary Market
6:46 Why Focus Matters
7:07 What Do We Mean By Ideal Client
7:22 A True Story From Photography School
8:20 I Was A Reluctant Entrepreneur
9:50 Having A Niche Versus Marketing To A Particular Client
10:52 Being A Freelancer Is Almost 80% Business
11:03 Niching Can Be Very Scary
11:47 Building A Business Around Style Or Around A Subject
12:05 Talking Directly To Our Specific Ideal Client
12:17 We Build Relationships One At A Time
13:53 The Right Time To Expand To A Bigger Market
14:41 Don’t Worry About Excluding Too Many People
15:58 My Fantastic Mini Course Called Make Freelance Offers That Close
Here's the link to book a free call to lean how YOU can make offers that close. https://businessofcreativity.ca/advisor

In this episode of Coaching For Creatives I share my top tips for closing more sales!
Based on my own experience as a professional photographer for more than 2 decades and the successes of the hundreds of photographers, designers and other creatives I've helped to earn more money.
From the initial inquiry to the proposal to getting the contract signed, I give you some very specific tools you can use immediately.
00:00 Sales Tips For Freelancers
00:53 Tip Number One - Listen More Than Talk
02:35 Tip Number Two - Have A Framework
04:42 Tip Number Three - Present Your Proposal
07:03 Tip Number Four - Book The Follow Up Call
08:02 Tip Number Five - Handle All Objections Before Price
09:36 Tip Number Six - Ask For The Sale
Host: Aura McKay, Business Coach For Creatives
Founder of Business of Creativity
Book your free call with me at https://businessofcreativity.ca/advisor

Elevator pitches, 30 second networking speed intros, talking to strangers about what you do.....none of it sounds very fun for most freelance creatives.
A powerful and well crafted introduction can create the kind of first impression that leads to clients you love.
This episode of Coaching for Creatives shares some of my best tips for crafting a powerful and compelling introduction and why I believe they matter so much.
How confident are you with how you introduce yourself?
Book a free call with me to find out your best next steps for your creative freelance business.
https://businessofcreativity.ca/advisor
0:00 Powerful Introductions
1:33 What They Want to Know About You
2:23 More Clients, More Business, Less Stress, Growth with Confidence
3:38 The First Question
4:21 The Second Question
4:51 Your Ideal Client
5:07 The Third Question
5:46 The Fourth Question
6:24 The Last Question
6:51 Having A Clear Call To Action
7:51 The Five Questions Recap
8:02 A Popular Framework for a Powerful Introduction