23. How to generate growth by focusing on CX, loyalty and omnichannel marketing with Joel Goodsir

Joel Goodsir, Head of Marketing at Inspirations Paint, joins us on this week’s episode.

Inspirations Paint is Australia’s largest network of paint stores, a franchise with more than 130 stores across Australia.

In this episode, we discover:

• Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise;
• How Joel has changed their targeting strategy, built out their tech stack and have started delivering on an omni-channel CX strategy;
• How Joel has built an E-commerce offering in the home improvement space which is currently unrivalled;
• How Joel has structured his team; and
• How Joel has continued to lead the charge and drive growth from 90 million to almost $500 million during his tenure.

Joel was ranked the #9 CMO in the CMO50 in 2020, and apart from his role at Inspirations Paint, Joel is also Chair of the University of Newcastle's External Advisory Board for the Marketing.

As always if you hear something you love, but you’re out running, at the gym or doing the dishes – then don’t worry, we’ve got you covered. When you get a moment, just head to our website growthgenerators.io, look out for this episode, and download some detailed notes with all the strategies and insights from today’s show.

Thank you and enjoy the show.

References

• Dream Weaver - Inspirations Paint "Recall" TV Ad.
• Jenny Romaniuk - Building Distinctive Brand Assets.
• Paint Edge Loyalty Program.

Contact Joel Goodsir

• Find Joel on LinkedIn and mention you heard him on the podcast. Find out more about Inspirations Paint.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.