CMO Confidential
Mike Linton // I Hear Everything Podcast Network
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
CMO Confidential is Presented by Props: www.props.co
All episodes
Best episodes
Top 10 CMO Confidential Episodes
Goodpods has curated a list of the 10 best CMO Confidential episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to CMO Confidential for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite CMO Confidential episode by adding your comments to the episode page.
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
CMO Confidential
04/23/24 • 37 min
A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course.
Watch Maryam's @TEDx https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=en
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
#tedtalk #cmo #leadership
00:00 Introduction to CMO Confidential
00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey
01:54 The Ever-Changing State of Marketing
03:40 Navigating the CMO Role: Challenges and Strategies
05:47 Embracing Digital Transformation in Marketing
07:33 The Importance of Continuous Learning and Adaptation
14:26 Tales from the CMO Crypt: Overcoming Obstacles
20:44 Navigating Misinformation in Marketing
20:58 The Power of Sharing Knowledge in Competitive Fields
21:22 Understanding the Long-Term Value of Branding
21:50 The Challenges of Marketing in Tech Companies
22:15 Crisis Management and the Importance of Preparation
23:03 Insights from a Marketing Career: Recognizing Red Flags
26:13 Embracing Challenges and the Journey of Self-Discovery
29:43 Building Community and Reimagining Business in a Changing World
31:56 The Journey from CMO to Community Builder
34:36 Concluding Thoughts and Practical Advice
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective
CMO Confidential
09/17/24 • 32 min
A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.
Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.
CHAPTERS:
00:00 - Intro
01:42 - Anticipation vs Reaction
07:55 - Anticipation in Travel
14:00 - Historical Example of Anticipation
16:25 - Marketers' Perspective on Anticipation
16:40 - Actionable Strategies for Marketers
19:55 - Getting Started with AI
24:33 - AI Applications in B2B Marketing
28:33 - Punk Rock Influence
30:11 - Final Question
31:32 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
07/11/23 • 33 min
Kip Knight - Why The Short Shelf Life Of CMOs
CMO Confidential
01/19/23 • 27 min
Carilu Dietrich: What It's Really Like in the B2B Start-Up World
CMO Confidential
01/27/23 • 25 min
Jeff Serverts: Is The CMO Species Headed For Extinction?
CMO Confidential
02/08/23 • 30 min
02/09/23 • 28 min
02/15/23 • 26 min
02/22/23 • 31 min
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
CMO Confidential
04/15/24 • 40 min
A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies.
#customerlifetimevalue #marketing #marketingdata
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value
01:38 The Marketing Landscape: Challenges and Changes in the Digital Age
03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy
06:20 The Practicalities of CLV: From Theory to Application
12:20 The Journey of Creating a CLV Course: Inspiration and Impact
14:10 The Slow Evolution of Business School Curriculums in the Digital Era
18:45 CLV in Practice: Warby Parker Case Study
24:56 The Importance of Language and Disclosure in Marketing
27:44 Advice for Marketers: Embracing Financial Acumen
30:22 Compensation and Accountability in Marketing Departments
36:58 Dan McCarthy's Personal Anecdotes and Final Thoughts
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Show more best episodes
Show more best episodes
FAQ
How many episodes does CMO Confidential have?
CMO Confidential currently has 89 episodes available.
What topics does CMO Confidential cover?
The podcast is about Marketing, Cmo, Podcasts, Business, Market and Careers.
What is the most popular episode on CMO Confidential?
The episode title 'Sean Peters: A Report From the Media Front Lines of Publicis Media' is the most popular.
What is the average episode length on CMO Confidential?
The average episode length on CMO Confidential is 32 minutes.
How often are episodes of CMO Confidential released?
Episodes of CMO Confidential are typically released every 7 days.
When was the first episode of CMO Confidential?
The first episode of CMO Confidential was released on Jan 19, 2023.
Show more FAQ
Show more FAQ