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CMO Confidential

CMO Confidential

Mike Linton // I Hear Everything Podcast Network

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

CMO Confidential is Presented by Props: www.props.co

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Top 10 CMO Confidential Episodes

Goodpods has curated a list of the 10 best CMO Confidential episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to CMO Confidential for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite CMO Confidential episode by adding your comments to the episode page.

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course.

Watch Maryam's @TEDx https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=en

Linkedin: CMOConfidential

Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f

Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

#tedtalk #cmo #leadership

00:00 Introduction to CMO Confidential

00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey

01:54 The Ever-Changing State of Marketing

03:40 Navigating the CMO Role: Challenges and Strategies

05:47 Embracing Digital Transformation in Marketing

07:33 The Importance of Continuous Learning and Adaptation

14:26 Tales from the CMO Crypt: Overcoming Obstacles

20:44 Navigating Misinformation in Marketing

20:58 The Power of Sharing Knowledge in Competitive Fields

21:22 Understanding the Long-Term Value of Branding

21:50 The Challenges of Marketing in Tech Companies

22:15 Crisis Management and the Importance of Preparation

23:03 Insights from a Marketing Career: Recognizing Red Flags

26:13 Embracing Challenges and the Journey of Self-Discovery

29:43 Building Community and Reimagining Business in a Changing World

31:56 The Journey from CMO to Community Builder

34:36 Concluding Thoughts and Practical Advice

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.

Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.

CHAPTERS:

00:00 - Intro

01:42 - Anticipation vs Reaction

07:55 - Anticipation in Travel

14:00 - Historical Example of Anticipation

16:25 - Marketers' Perspective on Anticipation

16:40 - Actionable Strategies for Marketers

19:55 - Getting Started with AI

24:33 - AI Applications in B2B Marketing

28:33 - Punk Rock Influence

30:11 - Final Question

31:32 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us through the evolution of measurement and media and shares his thoughts on how to stay on top of a rapidly evolving marketplace. Key topics include talent, thinking about marketing as a "team sport," how to stay relevant when companies spend less time on training and development, his belief that too many people measure the income statement and not the "brand asset," why creativity still matters, and how understanding the value of sports is a building block for valuing all media. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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CMO Confidential - Kip Knight - Why The Short Shelf Life Of CMOs
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01/19/23 • 27 min

Episode 2 - Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Taco Bell about the short shelf life for CMOs. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 3 - A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor, who helped take Atlassian public. Carilu discusses the business-to-business environment, what it's like to be in an early stage company, and tips for pic Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 4 - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 5 - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitching your business all have a fair shot at success. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 6 - All brands have creative teams responsible for delivering the go-to-market work that showcases the business to the marketplace. Many big businesses hire agencies to deliver this work and set up a process to sift through hundreds of ideas, whittling down the pile until they invest in the ones that make it to you. And all CMO's know that in addition to the marketplace, the harshest critics of this work will be their fellow employees. Mistakes cost brands and CMO's as shown recently by Balenciaga and a number of years ago when Nationwide ran a Super Bowl commercial about a boy that died from an accident. The creative team is on the receiving end of a lot of these pressures, working with limited time and multiple opinions while working with the shortest tenured level of the C-Suite, the CMO. In this episode we discuss how creatives approach the process and the client. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 7 - A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media business his entire career and shares some thoughts on how to build good business relationships and some CMO best and worst practices. He also talked about his first-hand "Pepsi, Where's My Jet?" experience as a junior agency person. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies.

#customerlifetimevalue #marketing #marketingdata

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value

01:38 The Marketing Landscape: Challenges and Changes in the Digital Age

03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy

06:20 The Practicalities of CLV: From Theory to Application

12:20 The Journey of Creating a CLV Course: Inspiration and Impact

14:10 The Slow Evolution of Business School Curriculums in the Digital Era

18:45 CLV in Practice: Warby Parker Case Study

24:56 The Importance of Language and Disclosure in Marketing

27:44 Advice for Marketers: Embracing Financial Acumen

30:22 Compensation and Accountability in Marketing Departments

36:58 Dan McCarthy's Personal Anecdotes and Final Thoughts

Linkedin: CMOConfidential

Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f

Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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FAQ

How many episodes does CMO Confidential have?

CMO Confidential currently has 89 episodes available.

What topics does CMO Confidential cover?

The podcast is about Marketing, Cmo, Podcasts, Business, Market and Careers.

What is the most popular episode on CMO Confidential?

The episode title 'Sean Peters: A Report From the Media Front Lines of Publicis Media' is the most popular.

What is the average episode length on CMO Confidential?

The average episode length on CMO Confidential is 32 minutes.

How often are episodes of CMO Confidential released?

Episodes of CMO Confidential are typically released every 7 days.

When was the first episode of CMO Confidential?

The first episode of CMO Confidential was released on Jan 19, 2023.

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