CMO Confidential
Mike Linton // I Hear Everything Podcast Network
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
CMO Confidential is Presented by Props: www.props.co
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Top 10 CMO Confidential Episodes
Goodpods has curated a list of the 10 best CMO Confidential episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to CMO Confidential for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite CMO Confidential episode by adding your comments to the episode page.
02/22/23 • 31 min
02/15/23 • 26 min
02/09/23 • 28 min
Jeff Serverts: Is The CMO Species Headed For Extinction?
CMO Confidential
02/08/23 • 30 min
Carilu Dietrich: What It's Really Like in the B2B Start-Up World
CMO Confidential
01/27/23 • 25 min
Kip Knight - Why The Short Shelf Life Of CMOs
CMO Confidential
01/19/23 • 27 min
03/25/24 • 21 min
In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.
00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership
00:14 The Battle of Believers vs. Non-Believers in Marketing
00:19 The Role of Business Schools in Shaping Marketing Minds
02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals
04:54 The Importance of CMOs in Driving Customer-Centric Strategies
11:10 Navigating the Job Market: Advice for Aspiring CMOs
13:47 The Underrepresentation of Marketers on Corporate Boards
17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines
20:43 Closing Thoughts and Future Episodes Preview
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04/02/24 • 33 min
A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science.
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader
01:36 The Evolution of Marketing: Embracing Customer Centricity
02:39 Decoding Customer Lifetime Value and Predictive Models
04:58 Challenges and Solutions in Applying Predictive Models
24:04 The Future of Marketing: Data, Predictions, and Customer Focus
30:37 Closing Thoughts and Practical Advice for Marketers
#customerdata #marketing #customerlifetimevalue
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Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
CMO Confidential
04/09/24 • 36 min
A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:43 Diving Deep into AI: Red Pill or Blue Pill?
01:35 The Evolution and Impact of AI on Society
05:27 AI's Practical Applications and Limitations
08:15 AI in the Workplace: Enhancing Efficiency and Creativity
13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations
18:04 Government's Role in AI Regulation and Future Predictions
22:41 AI in Marketing: Embrace or Be Left Behind
25:08 Vendor Management and Investment Advice in the AI Era
29:34 Embracing Failure and Experimentation in AI
34:19 Parting Wisdom: Staying Ahead in the AI Game
#aimarketing #marketingai #data
Linkedin: @CMOConfidential
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Youtube: @CMOConfidential
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03/03/23 • 31 min
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FAQ
How many episodes does CMO Confidential have?
CMO Confidential currently has 90 episodes available.
What topics does CMO Confidential cover?
The podcast is about Marketing, Cmo, Podcasts, Business, Market and Careers.
What is the most popular episode on CMO Confidential?
The episode title 'Sean Peters: A Report From the Media Front Lines of Publicis Media' is the most popular.
What is the average episode length on CMO Confidential?
The average episode length on CMO Confidential is 32 minutes.
How often are episodes of CMO Confidential released?
Episodes of CMO Confidential are typically released every 7 days.
When was the first episode of CMO Confidential?
The first episode of CMO Confidential was released on Jan 19, 2023.
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