CMO Confidential
Mike Linton // I Hear Everything Podcast Network
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
CMO Confidential is Presented by Props: www.props.co
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Top 10 CMO Confidential Episodes
Goodpods has curated a list of the 10 best CMO Confidential episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to CMO Confidential for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite CMO Confidential episode by adding your comments to the episode page.
02/22/23 • 31 min
Carilu Dietrich: What It's Really Like in the B2B Start-Up World
CMO Confidential
01/27/23 • 25 min
04/02/24 • 33 min
A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science.
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader
01:36 The Evolution of Marketing: Embracing Customer Centricity
02:39 Decoding Customer Lifetime Value and Predictive Models
04:58 Challenges and Solutions in Applying Predictive Models
24:04 The Future of Marketing: Data, Predictions, and Customer Focus
30:37 Closing Thoughts and Practical Advice for Marketers
#customerdata #marketing #customerlifetimevalue
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Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
CMO Confidential
04/09/24 • 36 min
A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:43 Diving Deep into AI: Red Pill or Blue Pill?
01:35 The Evolution and Impact of AI on Society
05:27 AI's Practical Applications and Limitations
08:15 AI in the Workplace: Enhancing Efficiency and Creativity
13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations
18:04 Government's Role in AI Regulation and Future Predictions
22:41 AI in Marketing: Embrace or Be Left Behind
25:08 Vendor Management and Investment Advice in the AI Era
29:34 Embracing Failure and Experimentation in AI
34:19 Parting Wisdom: Staying Ahead in the AI Game
#aimarketing #marketingai #data
Linkedin: @CMOConfidential
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Youtube: @CMOConfidential
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The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
CMO Confidential
04/15/24 • 40 min
A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies.
#customerlifetimevalue #marketing #marketingdata
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value
01:38 The Marketing Landscape: Challenges and Changes in the Digital Age
03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy
06:20 The Practicalities of CLV: From Theory to Application
12:20 The Journey of Creating a CLV Course: Inspiration and Impact
14:10 The Slow Evolution of Business School Curriculums in the Digital Era
18:45 CLV in Practice: Warby Parker Case Study
24:56 The Importance of Language and Disclosure in Marketing
27:44 Advice for Marketers: Embracing Financial Acumen
30:22 Compensation and Accountability in Marketing Departments
36:58 Dan McCarthy's Personal Anecdotes and Final Thoughts
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
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What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
CMO Confidential
05/14/24 • 37 min
In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night.
Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.
Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.
Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!
#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence
#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkills
CHAPTERS:
0:00 - Intro
1:44 - What keeps CMOs up at night
7:17 - The new media landscape
10:22 - Remote work
14:09 - The CMO Role
16:48 - AI in Marketing
23:02 - Best AI pilots
27:27 - Do you always need a human in the loop
29:40 - What human skills will be most important in the future
31:34 - Reframing
34:45 - Practical advice
36:48 - Outro
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Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network
CMO Confidential
10/01/24 • 32 min
A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies."
Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.
Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.
CHAPTERS:
00:00 - Intro
00:40 - Chaos in Marketing: Understanding Constant Change
06:19 - Overcoming Dullness: Solutions for Marketing Chaos
14:47 - Forbes CMO List: Influential Leaders in Marketing
20:02 - Current Marketing Chaos: Trends and Challenges
24:03 - Nike: Marketing Strategies and Success
27:30 - Final Advice for Marketers: Key Takeaways
28:19 - Funniest Marketing Story: Insights and Humor
31:27 - Outro
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Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler
CMO Confidential
10/22/24 • 33 min
A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in to hear why she always asks what everyone is wearing before an event.
Avoid This Security Mistake: Insights from Top CMOs is a must-watch for marketers seeking to understand the evolving landscape of cybersecurity. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential features Joyce Kim, CMO of Zscaler, a leader in cloud security. Tune in to hear Joyce's insights as she navigates the complexities of cybersecurity, from endpoint protection to zero trust architecture. Key topics include the growing threat of breaches, the role of AI in cyber defense, and the importance of maintaining consumer trust.
Joyce Kim, with her extensive background at Google, Microsoft, and Zscaler, brings a wealth of knowledge on mitigating risks in a digital world. Learn how marketers can collaborate with IT to protect their organizations and explore best practices for managing breach responses. This episode offers invaluable perspectives on how to safeguard your company's assets while driving innovation.
Subscribe to the CMO Confidential Newsletter for Exclusive Content and keep up with industry-leading insights. Stay connected with us on Spotify, Apple Podcasts, and more.
#zerotrust #cloudsecurity #zerotrustsecurityposture #marketinginsights #customerjourney
CHAPTERS:
00:00 - Intro
00:40 - Cybersecurity Strategies
06:19 - Impact of Data Breaches
08:14 - Good vs. Bad Actors in Cybersecurity
11:58 - AI and Cybersecurity for Marketers
12:25 - Marketing Best Practices
17:20 - Consequences of Rogue Behavior
19:30 - Response to Data Breaches
22:35 - Marketing Security Solutions
25:22 - Technology and Marketing Integration
28:33 - Final Thoughts
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Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential
CMO Confidential
10/29/24 • 33 min
A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."
Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.
#b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformation
CHAPTERS:
00:00 - Intro
01:25 - B2B Tech Marketing Overview
03:38 - Digital Transformation Journey Assessment
05:38 - Understanding the Infrastructure Layer for Marketers
10:22 - Impact of AI on Infrastructure Layer
13:45 - Leveraging AI for Marketing Strategies
17:17 - Importance of Cyber Security in Marketing
19:50 - Career Considerations for Tech Marketers
24:00 - Industry Consolidation and Acquisitions Insights
26:30 - Experience of Being Acquired
28:20 - Common Blind Spots for B2B Marketers
28:40 - Essential Needs for CMOs
30:25 - Final Thoughts: Funny Story or Listener Advice
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Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1
CMO Confidential
12/09/24 • 36 min
A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.
Marketing's AI Revolution: What CMOs Need to Know Before 2025 | AI's impact on marketing strategies
Tune in to hear former CMO Mike Linton discuss the AI revolution with Adam Brotman and Andy Sack, authors of "AI First". Key topics include:
• The rapid advancement of AI and its potential to transform marketing
• Insights from tech leaders like Sam Altman, Bill Gates, and Reid Hoffman
• How AI could automate up to 95% of marketing tasks within 5 years
• The concept of "agentic" AI and its implications for businesses
• Strategies for marketers to adapt and thrive in an AI-driven landscape
Adam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share their "holy shit moments" about AI's capabilities. Learn why they believe AI will revolutionize not just marketing, but entire industries and society itself.
Discover how companies like Moderna are already leveraging AI to dramatically increase productivity and innovation. This episode is crucial for CMOs and marketers looking to stay ahead in the rapidly evolving world of AI-powered marketing.
Subscribe to the CMO Confidential Newsletter for exclusive content and insights on the future of marketing in the AI era.
#marketingagainstthegrain #digitaltwin #aimarketing #operatingmodeltransformation #digitalmarketing
CHAPTERS:
00:00 - Intro
01:05 - Welcome Adam and Andy
02:14 - Evolution of the Book
06:47 - Sam Altman AGI Discussion
12:05 - Bill Gates Insights
16:31 - Defining "Holy Shit Moment"
20:20 - Fears and Concerns Around AI
21:24 - AI vs. Other Tech Revolutions
22:19 - Exponential Change: COVID Preview
26:40 - Linear vs. Exponential Change
31:11 - Thinking About AI: Legal Briefs to Human Obliteration
31:30 - AI's Future Impact
32:14 - Moderna's AI Transformation
35:58 - AI in Marketing and Agencies
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FAQ
How many episodes does CMO Confidential have?
CMO Confidential currently has 95 episodes available.
What topics does CMO Confidential cover?
The podcast is about Marketing, Cmo, Podcasts, Business, Market and Careers.
What is the most popular episode on CMO Confidential?
The episode title 'Sean Peters: A Report From the Media Front Lines of Publicis Media' is the most popular.
What is the average episode length on CMO Confidential?
The average episode length on CMO Confidential is 32 minutes.
How often are episodes of CMO Confidential released?
Episodes of CMO Confidential are typically released every 7 days.
When was the first episode of CMO Confidential?
The first episode of CMO Confidential was released on Jan 19, 2023.
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