Your Customer Knows More than Your Sales Rep

Each month, Tony Uphoff, visionary CEO of Thomasnet.com, joins Cloud Wars Live for a recurring segment. “Uphoff on Industry” will explore the innovations, upheavals, and breakthroughs reshaping the the world of manufacturing and industrial markets. Join Tony and me as we discuss disruptive new trends in the digital-industrial world. These include how we design, source and manufacture products. And also the new ways in which industrial companies are getting up to speed on marketing, sales and customer experience.

Episode 7

In this episode, Tony and I discuss the passing of Mark Hurd, co-CEO of Oracle. He says he could be tough, but Tony had huge admiration for his business acumen.

He goes on to say that there’s really cool technology around what’s called “smart warehousing,” where they’re combining man and machine to automate and improve efficiencies.

Tony was invited to give a keynote address at the Electronic Components Industry Association (ECIA), and he spoke about data and research. When he got off the stage, somebody used the expression, “You punched us right in the face with the reality of where our buyer’s going – even if we didn’t want to hear it.”

Tony was also on Fox Business News, and talked about the state of U.S. manufacturing. Prior to his appearance, the stock market tanked by 500 points. He says it was a fascinating time to go on the show, since the markets were reacting to the ISM survey of manufacturers.

Tony says that your prospective customer knows more about your products, your offering, your competitors, and the marketplace than your best sales rep could ever know.

Tony has a new podcast called “Thomas Industry Update.” Their first guest is Anne Evans, director at the Department of Commerce, who is helping U.S. companies understand the complexities of exporting. It’s available on all platforms: www.thomasnet.com/update.

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