
Sustainability in every step | Kirsten Blackburn, KEEN
08/09/23 • 27 min
In this week's episode, we're stepping into the world of sustainable footwear with Kirsten Blackburn, Director of The KEEN Effect — the social impact division for hybrid footwear brand KEEN. Since its founding in 2003, KEEN has evolved into a leading global footwear company renowned for innovation, originality, and a strong emphasis on sustainability.
Throughout the conversation with Gil, Kirsten, who has spearheaded environmental, social, and governance strategies across for-profit and non-profit sectors for over a decade, shares invaluable insights into KEEN's sustainability journey and its global commitment to ethical practices. Additionally, she sheds light on several actionable strategies to reduce the broader footwear industry's environmental impact.
Links:
- Kirsten Blackburn LinkedIn
- Kirsten Blackburn Twitter
- KEEN LinkedIn
- KEEN Twitter
- Website: Keen Impact
- 2022 KEEN Impact Report
- KEEN Green Paper: The Road to PFAS Free, a step-by-step guide to removing PFAS from your supply chain
- Video: What is the KEEN Effect?
- Video: The Newport: How the World's Ugliest Sandal Was Born
Email your feedback to Chad, Gil, and Hilary at [email protected] or tweet them to @ClimatePosiPod.
Email your feedback to Chad, Gil, Hilary, and Guy at [email protected].
In this week's episode, we're stepping into the world of sustainable footwear with Kirsten Blackburn, Director of The KEEN Effect — the social impact division for hybrid footwear brand KEEN. Since its founding in 2003, KEEN has evolved into a leading global footwear company renowned for innovation, originality, and a strong emphasis on sustainability.
Throughout the conversation with Gil, Kirsten, who has spearheaded environmental, social, and governance strategies across for-profit and non-profit sectors for over a decade, shares invaluable insights into KEEN's sustainability journey and its global commitment to ethical practices. Additionally, she sheds light on several actionable strategies to reduce the broader footwear industry's environmental impact.
Links:
- Kirsten Blackburn LinkedIn
- Kirsten Blackburn Twitter
- KEEN LinkedIn
- KEEN Twitter
- Website: Keen Impact
- 2022 KEEN Impact Report
- KEEN Green Paper: The Road to PFAS Free, a step-by-step guide to removing PFAS from your supply chain
- Video: What is the KEEN Effect?
- Video: The Newport: How the World's Ugliest Sandal Was Born
Email your feedback to Chad, Gil, and Hilary at [email protected] or tweet them to @ClimatePosiPod.
Email your feedback to Chad, Gil, Hilary, and Guy at [email protected].
Previous Episode

Going beyond megawatt hour matching | Katherine Collins, Hank He, Lee Taylor, Rob Threlkeld
For several years, well-intentioned companies seeking to reduce their emissions from electricity consumption – a primary component of their Scope 2 emissions – have bought Renewable Energy Credits (RECs) or signed Power Purchase Agreements (PPAs). Known as energy or megawatt hour matching, this approach, which forms the backbone of the Greenhouse Gas Protocol’s Scope 2 Market-Based Method accounting system, does not distinguish the time, location or emissions profile of a company’s electricity consumption from that of its REC and PPA interventions to offset this consumption.
But as different grids have decarbonized at different rates over the years, the emissions impact of a REC purchased or PPA signed in one location at a particular time no longer necessarily has a similar impact to RECs purchased or PPAs signed in different locations covering different periods of time. In essence, at least as it pertains to carbon impact, not every megawatt hour is created equal.
In this episode, recorded at the GreenFin 23 Conference in Boston, Chad leads a panel of industry experts – including Katherine Collins of Putnam Investments; Hank He of Tabors Caramanis Rudkevich; Lee Taylor of REsurety; and Rob Threlkeld of General Motors – on the deficiencies of energy matching, the benefits of a new approach known as carbon matching and the resulting implications for ongoing efforts to reform Scope 2 of the Greenhouse Gas Protocol.
Links:
- Tabors Caramanis Rudkevich White Paper: A Comparison of Strategies for Tackling Corporate Scope 2 Carbon Emissions
- REsurety White Paper: Emissions Implications for Clean Hydrogen Accounting Methods
- General Motors 2022 Sustainability Report
Episode recorded June 26, 2023
Email your feedback to Chad, Gil, and Hilary at [email protected] or tweet them to @ClimatePosiPod.
Email your feedback to Chad, Gil, Hilary, and Guy at [email protected].
Next Episode

Building the world of low carbon cement | Ryan Gilliam, CEO of Fortera
In this week’s episode, we explore the world of cement. Concrete is the second most consumed material on earth behind water and is essential to the infrastructure that will enable the transition to renewable energy. But producing cement, which is the material that glues concrete together, is incredibly carbon intensive. As CEO of Fortera, Dr. Ryan Gilliam looks to nature and how coral and shells are strengthened by imbedding ambient carbon. Fortera’s first plant, in Redding, California, will come online by the end of 2023 and Fortera cement is construction ready.
Throughout the conversation, Dr. Gilliam discusses how he partners with existing concrete suppliers, why the first iteration of Fortera failed to gain traction, and how he has built a business savvy team to bring Fortera cement to market.
Links:
- Fortera
- Dr. Ryan Gilliam on LinkedIn
- Video of Fortera Redding, California Plant
- McKinsey: Spotting Green Business Opportunities in a Surging Net-Zero World
Email your feedback to Chad, Gil, and Hilary at [email protected] or tweet them to @ClimatePosiPod.
Episode Recorded August 9, 2023
Email your feedback to Chad, Gil, Hilary, and Guy at [email protected].
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