Cliff’s Notes on Profitable Coaching

Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Jennifer Swanson asked the following question:

"My coaching is off the side of my desk (and I want it to stay there because I'm doing several things) but it would be nice to have a handful of steady clients, and while word of mouth has been good in the past, it's never stead. What strategies would you suggest for finding clients that are not high-pressured or sale-sy?"

The advice I gave in this episode:

1. Create an evergreen marketing funnel that is purpose built to consistently generate new potential clients who are interested in your coaching.
   • Create a niche topic podcast with only five to ten podcast episodes that are more valuable than a $2,000 dollar course on the topic.
   • For every episode, give away a high quality “hand-out” or “PDF Quick Guide” that relates to the content of that episode. (They will opt-into your email newsletter to receive this)
   • Write a series of emails (at least 10 to 20) that will be released once a week after they are added and that are meant to add increase value that you are providing, thereby nurturing your relationship further.
   • At natural points, put CTA’s will get people to submit an application for your coaching.
2. Create a Waiting List.
3. Create a series of easy to follow through, ongoing actions, that you can do to continue brining people into the top of your marketing funnel.

If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative.

1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.

2. Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.

3. Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.

4. One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.

Of course you might be interested in some of my other free content

• Click Here To See My Other Podcast Shows
• Click Here For My Best Keynote Message “All Beliefs Have Consequences.”

In this episode I answer a series of questions from Candace who asked...

• What do I do if I am "At Capacity" for the number of clients that I want to work with?
• Do I continue to do the Prosperous Coach Method?
• Do I tell them up front that I'm at capacity and that I have a waiting list?
• What about the issue of them losing fervor for wanting to work with me before I have an open spot for them?"

In my response to these questions I covered the topics

1. The "Half-Life of Enthusiasm"
2. The danger of coaching "At Capacity"
3. The fact that you are "At Capacity" is a symptom of an issue. That issue being that your potential clients see far more value in what you have to offer them than you do. (aka... You're Not Charging Enough!)
4. I briefly mentioned The Art of The Proposal video by Rich Litvin
5. The DOUBLE YOUR RATES article by Peter Shallard

If you are enjoying this podcast, make sure that you check out my main podcast The Cliff Ravenscraft Show in your favorite podcast directory.

If you are a podcaster or are thinking about launching a podcast, I encourage you to check out my Podcast Answer Man podcast.

If you would like to learn more about working with me through my one-on-one coaching or my paid mastermind groups for who are full-time self-employed business owners, check out my Work With Me Page or email me (email mentioned at the end of this episode).

In this episode, I share a coaching conversation that I had via Clubhouse with Chika Bullock.

Chika has an inspirational story of how she moved from Japan to New York City 15 years ago and she shared with me her additional inspirational story of her recent journey towards becoming a certified life coach over the past two years.

She came to me requesting help to overcome her fear, frustration and overwhelm about all the things that stand between her and the completion of her coaching certification course at the end of this year.

While there are a number of valuable lessons that can be pulled out of this conversation, the main point that I would suggest that you pay attention to is the concept of understanding as much as is possible about what someone wants, what seems to be standing in the way of them getting what they want and then simply present that information back to them by “defining their problem in solvable terms.”

In less than forty minutes, I was able to recognize what Chika desired, what resources she already had available to her and then I was able to present a clear plan that helped her get everything she wanted in the simplest way possible.

Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me

Creating free content is an amazing way to demonstrate the amount of insight and value that you could provide to potential clients.

I'm often asked the question.... "How do I decide how much content to give for free so that potential clients will still hire me?"

Almost everyone is shocked when I say.... "GIVE IT ALL AWAY FOR FREE."

I explain why this is my philosophy of content creation in this very short podcast episode.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast

Let's Work Together!

Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.

In this episode, I interview Mike Mandel, Chris Thompson and Lori Hammond who all three have an amazing background in the area of Hypnosis / Hypnotherapy.

Here are the links mentioned at the end of this episode:

• https://mikemandelhypnosis.com/castle
• http://theimpostermonster.com

Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me