Ep. 171: Beat Baudenbacher on the Social Impact of Branding
05/17/22 • 54 min
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Beat Baudenbacher was born in Switzerland, where he grew up exposed to the dynamic artistic world through his mother and the rational lens through his surgeon dad. Always fascinated by words, he fell in love with typography, and dabbled in graphic design in high school. He did an exchange year in California with no intention of pursuing design, but after his dad mentioned that a friend’s daughter was attending Art Center, a lightbulb went off and he scrambled to create a portfolio. A serendipitous trip to a bookstore led him to a job at Attik, where he met future co-founder of entertainment branding studio, loyalkaspar, David Herbruck. Since founding loyalkaspar, Beat has pushed the thinking around branding and marketing, and written an upcoming book, Somewhere Yes, that dives into how we move through this world that is shaped by branding.
Images, links and more from Beat!
Many thanks to this episode’s sponsors:
Gild Insurance
Have you ever wondered if you have the insurance you need to be fully protected as a business owner? Gild is a nationally licensed, digital, independent insurance agency for small business owners, entrepreneurs, solopreneurs, microbusinesses and freelancers. Available online 24/7, Gild’s one-of-a-kind digital insurance process is easy to navigate and understand. To learn more about how Gild provides insurance when you need it and how you want it, visit yourgild.com/Clever.
Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers,
If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!
Clever is hosted & produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.
Clever is a member of the Airwave Media podcast network. Visit airwavemedia.com to discover more great shows.
Hosted on Acast. See acast.com/privacy for more information.
Beat Baudenbacher was born in Switzerland, where he grew up exposed to the dynamic artistic world through his mother and the rational lens through his surgeon dad. Always fascinated by words, he fell in love with typography, and dabbled in graphic design in high school. He did an exchange year in California with no intention of pursuing design, but after his dad mentioned that a friend’s daughter was attending Art Center, a lightbulb went off and he scrambled to create a portfolio. A serendipitous trip to a bookstore led him to a job at Attik, where he met future co-founder of entertainment branding studio, loyalkaspar, David Herbruck. Since founding loyalkaspar, Beat has pushed the thinking around branding and marketing, and written an upcoming book, Somewhere Yes, that dives into how we move through this world that is shaped by branding.
Images, links and more from Beat!
Many thanks to this episode’s sponsors:
Gild Insurance
Have you ever wondered if you have the insurance you need to be fully protected as a business owner? Gild is a nationally licensed, digital, independent insurance agency for small business owners, entrepreneurs, solopreneurs, microbusinesses and freelancers. Available online 24/7, Gild’s one-of-a-kind digital insurance process is easy to navigate and understand. To learn more about how Gild provides insurance when you need it and how you want it, visit yourgild.com/Clever.
Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers,
If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!
Clever is hosted & produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.
Clever is a member of the Airwave Media podcast network. Visit airwavemedia.com to discover more great shows.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Ep. 170 Deem Journal’s Nu Goteh on Facilitating All Things Awesome
Co-Founder of Deem Journal, designer Nu Goteh was born in Liberia and came to the US with his family as a refugee at the age of 3. His first career ambition, as a model son of African parents, was to become a doctor / lawyer. But as a sneakerhead, skater, and early-adopter of the internet, he kept making opportunities for himself in marketing, promoting, and graphic design. He even landed a job at Puma while he was only a Sophomore in college. After successful roles at Red Bull and Sonos, he was comfortable in his talent for adding value and creating desirability for brands, but uncomfortable with being fast-tracked to the top of “cool black guy stuff,” a pigeon-hole that felt too small for his aspirations and skills. So he went back to school for a Master’s in Strategic Design and Management. Now, as a founding principal of Room For Magic, Nu is using his unique talents to address complex creative challenges and facilitate equitable exchange between brands and communities. As if that weren’t enough, Nu along with Marquise Stillwell and Alice Grandoit (his partner at Room for Magic), have founded Deem Journal, a deeply thought-provoking publication centered on design as a social practice. Now, with issue 3 Envisioning Equity, recently released, Deem is leading the way in presenting meaningful narratives around the process of design, and helping us all grow, heal, and imagine new possibilities in the process.
Images, links and more from Nu Goteh!
Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers,
If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!
Clever is hosted & produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Ep. 172: Airbnb’s Hiroki Asai on Designing Environments for Creative Teams to Thrive
Airbnb’s Global Head of Marketing, Hiroki Asai, grew up riding his BMX through the orchards of Cupertino, CA. But it was the visual language of skateboard culture that ensnared his creative imagination and grew into a passion for graphic design. Always industrious, he took night school art classes as a teenager, went on to earn a BA in Graphic Design, and then got straight to work freelancing. Not long after, he began working with Apple - eventually rising in the ranks to Vice President of Global Marketing Communications. Over his 18 years with Apple, he directly influenced the branding, packaging and marketing that we have come to know as distinctly Apple. Now, with Airbnb since early 2020 (through the tumult of the pandemic, the IPO, and a recent major reconfiguring of how Airbnb serves up wander lust and discovery,) he’s leading and supporting creative teams that are adapting and responding to the needs of a rapidly shifting global society. As a leader, he knows the most effective place for creative teams to be is right up close to the problems that need solving (aka in-house and upstream.) And to do their best work, the creative process needs protection and structure. Amen.
Images, links and more from Hiroki!
Many thanks to this episode’s sponsors:
Gild Insurance
Have you ever wondered if you have the insurance you need to be fully protected as a business owner? Gild is a nationally licensed, digital, independent insurance agency for small business owners, entrepreneurs, solopreneurs, microbusinesses and freelancers. Available online 24/7, Gild’s one-of-a-kind digital insurance process is easy to navigate and understand. To learn more about how Gild provides insurance when you need it and how you want it, visit yourgild.com/Clever.
Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers,
If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!
Clever is hosted & produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.
Clever is a member of the Airwave Media podcast network. Visit airwavemedia.com to discover more great shows.
Hosted on Acast. See acast.com/privacy for more information.
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