Clever Copy Chats

Kate Toon

A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way.

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Top 10 Clever Copy Chats Episodes

Goodpods has curated a list of the 10 best Clever Copy Chats episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Clever Copy Chats for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Clever Copy Chats episode by adding your comments to the episode page.

Do you really like writing copy? (Tip)

Clever Copy Chats

05/30/22 • 5 min

It's Copy Tip Time: In these short snappy episodes I want to give you smart little Toon tips on how to

Hone your copywriting skills
Improve your copywriting business

Straightforward doable advice that you can implement today. Today we’re answering the question: Do you really like writing copy?

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Neurodiversity and copywriting | How to manage your brain (Chat)

Clever Copy Chats

06/01/22 • 29 min

Large projects give me the heebeejeebees.Working with government agencies leaves me cold.And managing a huge team of sub contractors, ick! And doing all that with ADHD, that’s got to be challenging right?Well yes and no.Matt Fenwick has taken his recent diagnosis of ADHD and sought the positive, using it to realise his big picture strengths and the gaps in his knowledge. He’s also worked on his mindset and learned how to switch off the voice of doubt, to focus on the work and push forward with large-scale projects.Today we’ll learn how Matt manages to work with subcontractors, master huge projects and find an escape when he needs it.

Tune in to learn:

Matt's copywriting journey
His biggest win and worst fail
Why he's not threatened by AI
His favourite copywriting tool
How he manages self-doubt
His tips for copywriters

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You are not your copy (Tip)

Clever Copy Chats

06/01/22 • 6 min

Copy Tip Time: In these short snappy episodes I want to give you smart little Toon tips on how to

Hone your copywriting skills
Improve your copywriting business

Straightforward doable advice that you can implement today. Today I want to talk about: Not being too attached to your copy.

And how you can learn to take feedback a little less personally.

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Parenting and copywriting: how to remove the guilt (Chat)

Clever Copy Chats

06/01/22 • 29 min

Have you made small humans? Do you find it impossibly hard to juggle parent life and copywriting life? I started my copywriting business when my son was still in my tummy and that first year was a doozy, and I spent the next 7 years definitely struggling with mum-guilt, balance and getting the work done. Well, our guest today, Angela Denly, doesn’t claim to have it all worked out but she’s certainly got a great mindset on how to run a happy copywriting business and spend time with her kids. We also touch on retainers, dealing with self-doubt and Angela’s favourite copywriting tool.

Toon in to destress about parent guilt and learn how to manage your copywriting business without pulling your hair out.

Tune in to learn:

Angela's copywriting journey
Her biggest win and worst fail
Her favourite copywriting tool
How she manages self doubt
How she juggles family life, work and her expectations
Her tips for newbie copywriters

Useful Resources

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Let the client see your quirks (Tip)

Clever Copy Chats

06/22/22 • 8 min

Copy Tip Time: In these short snappy episodes I want to give you smart little Toon tips on how to

Hone your copywriting skills
Improve your copywriting business

Straightforward doable advice that you can implement today. Today I want to talk about: Let the client see your quirks.

Freebies

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How to get more proposals accepted (Tip)

Clever Copy Chats

09/28/22 • 20 min

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.

Today’s tip is all about proposals.

A member of the Clever Copywriting community recently asked:

“How do I actually get a proposal over the line?

I’ve had some great leads and enquiries over the past months; some have ghosted me before the proposal stage and the rest haven’t jumped at the signing of my proposals I have sent.

I had a good lead contact me yesterday asking for work, we had a chat on the phone, and I said I’d send my packages/proposal.”

I’ll go through step by step how to set up a stellar proposal every time.

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Write skeleton drafts (Tip)

Clever Copy Chats

06/07/22 • 9 min

Copy Tip Time: In these short snappy episodes I want to give you smart little Toon tips on how to

Hone your copywriting skills
Improve your copywriting business

Straightforward doable advice that you can implement today. Today I want to talk about: Writing skeleton drafts.

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How to be a more confident copywriter (Tip)

Clever Copy Chats

03/15/23 • 16 min

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.

Today I want to talk to you about confidence and why it’s the maker or breaker of your copywriting business.

I'll cover why you should:

Be kind to yourself.
Realise you're not alone.
Set goals for yourself.
Work out strategies for tricky situations
Practice talking to clients with friends (phone script)
Use templates/ and email formats

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Facing the challenges of copywriting life with Kristy Wright (Newbie)

Clever Copy Chats

07/12/23 • 30 min

Juggling copywriting and having a life is a struggle, right?

And then there’s the added pressure of making money, dealing with clients, worrying about ChatGPT and all that nasty imposter syndrome.

Today I want to talk about what it’s really like to be a copywriter.

What does the average day look like?

What are the ups?

And the downs?

Let’s get real today, people, and dig into the challenges all copywriters face.

Tune in to learn:

How Kristy found her way from print media to copywriting
How Kristy combines digital marketing into her services
Why Kristy focused on conversion copywriting
Why offering a suite of services can be beneficial to your copywriting business
How Kristy faces mindset challenges
How Kristy views generative AI tools and AI copywriting
Kristy’s favourite day-to-day copywriting tool
Kristy’s top tip for copywriters

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Why old is not a selling point (Tip)

Clever Copy Chats

10/12/22 • 7 min

Today, I want to talk about why old is not a selling point.

As part of my Recipe for SEO success course, I do a lot of Unique Selling Proposition reviews. And for those of you who don’t know what a USP is, it’s a short statement that summarises:

Who you are

What you do Who you do it for

And why you do it better than anyone else.

And time after time I see phrasing in these USPs that relates to age.

As in the age of the business.

Examples include:

Over 60 years ago
Combined experience of 72 years
Since 1996
Established in 1842

Yuck! And I get it.

AGE feels like it should be a positive. Being the original surely counts for something right? The pioneer? Having experience surely counts for something right? You’ve been there, done that, not like these young upstarts.

But in a world that is obsessed with Newness, I’m just not sure Oldness cuts it anymore.

Let’s break them down.

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Show more best episodes

FAQ

How many episodes does Clever Copy Chats have?

Clever Copy Chats currently has 55 episodes available.

What topics does Clever Copy Chats cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Clever Copy Chats?

The episode title 'You are not your copy (Tip)' is the most popular.

What is the average episode length on Clever Copy Chats?

The average episode length on Clever Copy Chats is 23 minutes.

How often are episodes of Clever Copy Chats released?

Episodes of Clever Copy Chats are typically released every 7 days.

When was the first episode of Clever Copy Chats?

The first episode of Clever Copy Chats was released on May 30, 2022.

Show more FAQ

Clever Copy Chats

Kate Toon

Top 10 Clever Copy Chats Episodes

FAQ

How many episodes does Clever Copy Chats have?

What topics does Clever Copy Chats cover?

What is the most popular episode on Clever Copy Chats?

What is the average episode length on Clever Copy Chats?

How often are episodes of Clever Copy Chats released?

When was the first episode of Clever Copy Chats?

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