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Clear to Close

Clear to Close

Maxwell

Each episode of Clear to Close is a deep dive into topics impacting mortgage and real estate professionals. We’ll be sitting down with industry thought leaders and seasoned mortgage pros to challenge our assumptions and go beyond surface-level discussions for a no-BS view of the issues impacting the industry.
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Top 10 Clear to Close Episodes

Goodpods has curated a list of the 10 best Clear to Close episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Clear to Close for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Clear to Close episode by adding your comments to the episode page.

Going into the second half of the year, there's plenty to pay attention to in market news: From talk of rate cuts to the new FCC rule on mortgage leads, changes on the horizon could drive new opportunities (and new challenges) for lenders. Here to weigh in is the Clear to Close crew. In this episode, Alan, Anthony, and Bryan discuss the foremost topics lenders should understand in the latter part of 2024, along with actions lenders can take to get ahead of market changes.
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This week on the Clear to Close podcast, we have a special guest: Melissa Langdale, TMC President and COO and a career-long mortgage veteran. In this conversation, Melissa leverages her unique perspective gleaned from interactions with lenders across the industry to provide actionable tips on how to drive revenue and capture market share in 2024.
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Clear to Close - The Future of AI in Mortgage
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07/28/23 • 40 min

Artificial intelligence: Is it the efficiency-driving copilot you've been waiting for or an increasingly intelligent force vying for your job? To move past polarizing headlines and unpack the truth, we spoke with someone who lives and breathes technology: Maxwell Co-founder & CTO Rutul Davé. In this episode, Rutul breaks down the implications of AI in the mortgage industry in an approachable, easy-to-understand way to help lending professionals understand the best uses cases, opportunities, and limitations of this rapidly-growing technology.
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No one knows exactly what lies ahead this year, but one thing is clear: 2024's market will remain competitive, with make-or-break economic factors influencing recovery and lenders scrambling for profitability amid evolving challenges. One headline set to impact the market is ongoing trouble brewing in the commercial real estate sector: As assets continue to underperform and major debt comes due, impacts will trickle into the housing market and economy in general. Here to talk through this major event is Michael Malone, owner of Malone Bunting Real Estate Group and a long-time real estate agent and industry expert. Along with giving his thoughts on the commercial real estate space—and its possible impact on residential markets—Michael speaks with host Bryan Traeger on what it will take for loan officers to win valuable referral business from real estate agents this year.
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Recent Fed announcements, declining interest rates, and increased loan activity spell an optimistic end to the year. But is the mortgage industry's renewed sense of hope warranted—and is the worst truly behind us? In this episode of Clear to Close, hosts Alan, Bryan, and Anthony dig into their thoughts on 2024's market, including how they believe rates will trend, economic and global factors that could impact housing, and more.
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With Alan Parris freshly back from sabbatical, the Clear to Close team dives into the topic on everyone's minds: housing market challenges. While it's easy to point fingers and ascribe blame at times like these, the truth is that the forces driving today's conditions are varied and complex. In this conversation, we dig into a few of the factors keeping rates high, inventory stifled, and volume low—and talk through what it will take to turn the corner.
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The groundbreaking NAR settlement has real estate agents, lending professionals, and home buyers scrambling to understand its ramifications. Here to weigh in is the Clear to Close crew: In this conversation, Alan, Bryan, and Anthony channel their experience in the industry to walk through possible outcomes of the ruling. Specifically, this episode explores how new policy changes are likely to impact lead generation, methods to earn borrower business, and more—and how lenders can best get ahead of the major ways the home-buying process is about to change.
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Clear to Close - Audience Q&A (Special Edition of Clear to Close!)
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06/12/24 • 44 min

Ever wonder how AI and mortgage technology will evolve over the next five years? How about what it would take for housing inventory to improve in the foreseeable future? In this special episode of the Clear to Close podcast, hosts Alan and Anthony dive into the burning questions asked by you—our audience. To hear the Clear to Close team’s thoughts on a range of subjects, from market speculation to long-term views of the mortgage industry, don’t miss this interactive episode.
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Hispanic and Latino populations are an integral, growing part of American communities and a rising force in U.S. homeownership. Still, many Spanish-speaking borrowers struggle with the financial, logistical, and readiness challenges related to home buying. In our latest conversation on Clear to Close, we sit down with an expert on the topic: Laura Arce. With tenure in public policy and housing policy at Wells Fargo and the Federal Housing Finance Authority (FHFA), Laura now serves as SVP of UnidosUS, a nonprofit dedicated to building a positive economic trajectory for Latinos through homeownership.
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Clear to Close - 002: Mortgage Marketing Madness
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12/17/19 • 67 min

0:00

Intro & Marketing Background

3:30

Mortgage & Digital Marketing

the customer journey is multi-faceted and typically involves digital touchpoints

6:20

figuring out where to focus your marketing efforts with minimal budget

8:30

understand your target customer and figure out where the best place to reach them is. social? Ad spending? Direct mail?

10:00

understand your marketing goals

ensure marketing goals align to larger operational goals

10:30

A/B testing for max efficiency and efficacy

don’t reinvent the wheel: change one variable at a time and experiment incrementally

12:30

small lenders vs big lenders: how to figure out your target audience

14:00

market the way you’d want to be marketed to

thinking about the customer journey from start to finish

17:15

the changing customer journey in a digital age

build trust and credibility long before the borrower even comes through the door

20:00

digital ads: how you can stand out

23:00

mortgage lenders and relationship-building

24:12

dual marketing strategies? Marketing to borrowers + marketing to realtors

25:00

mortgage websites and branding

borrower’s jump from realtor website to mortgage lender’s website can be jarring

28:30

in house marketing vs outsourced marketing

32:00

where to get brand inspo

36:00

common website mistakes

articulating your unique value prop as a lender

43:00

attracting referrals with your website

45:00

less is more with websites. Elegance is simple

47:00

branding psychology

48:15

improving your marketing when your resources are limited

making the most of freelancers and contract work

51:30

importance of consistency in branding and marketing

53:00

tapping into your inner ‘marketer’

56:44

marketing as an individual loan officer; personal branding

1:03:00

closing remarks & takeaways

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FAQ

How many episodes does Clear to Close have?

Clear to Close currently has 43 episodes available.

What topics does Clear to Close cover?

The podcast is about Fintech, Marketing, Real Estate, Entrepreneurship, Podcasts, Finance, Mortgage and Business.

What is the most popular episode on Clear to Close?

The episode title 'Audience Q&A (Special Edition of Clear to Close!)' is the most popular.

What is the average episode length on Clear to Close?

The average episode length on Clear to Close is 46 minutes.

How often are episodes of Clear to Close released?

Episodes of Clear to Close are typically released every 33 days, 1 hour.

When was the first episode of Clear to Close?

The first episode of Clear to Close was released on Nov 20, 2019.

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