Clear to Close
Maxwell
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Top 10 Clear to Close Episodes
Goodpods has curated a list of the 10 best Clear to Close episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Clear to Close for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Clear to Close episode by adding your comments to the episode page.
07/19/24 • 35 min
Borrower Segments & Lending Strategies to Incorporate in Your 2024 Plan (ft. Melissa Langdale, President & COO of TMC)
Clear to Close
11/20/23 • 40 min
The Future of AI in Mortgage
Clear to Close
07/28/23 • 40 min
03/12/24 • 38 min
12/20/23 • 35 min
What's Really Causing Housing Market Woes (& What It'll Take for Conditions to Stabilize)
Clear to Close
09/29/23 • 45 min
04/08/24 • 38 min
Audience Q&A (Special Edition of Clear to Close!)
Clear to Close
06/12/24 • 44 min
How to Connect with Hispanic Borrowers & Improve Homeownership Access (with Laura Arce, SVP of UnidosUS)
Clear to Close
03/09/23 • 55 min
002: Mortgage Marketing Madness
Clear to Close
12/17/19 • 67 min
0:00
Intro & Marketing Background
3:30
Mortgage & Digital Marketing
the customer journey is multi-faceted and typically involves digital touchpoints
6:20
figuring out where to focus your marketing efforts with minimal budget
8:30
understand your target customer and figure out where the best place to reach them is. social? Ad spending? Direct mail?
10:00
understand your marketing goals
ensure marketing goals align to larger operational goals
10:30
A/B testing for max efficiency and efficacy
don’t reinvent the wheel: change one variable at a time and experiment incrementally
12:30
small lenders vs big lenders: how to figure out your target audience
14:00
market the way you’d want to be marketed to
thinking about the customer journey from start to finish
17:15
the changing customer journey in a digital age
build trust and credibility long before the borrower even comes through the door
20:00
digital ads: how you can stand out
23:00
mortgage lenders and relationship-building
24:12
dual marketing strategies? Marketing to borrowers + marketing to realtors
25:00
mortgage websites and branding
borrower’s jump from realtor website to mortgage lender’s website can be jarring
28:30
in house marketing vs outsourced marketing
32:00
where to get brand inspo
36:00
common website mistakes
articulating your unique value prop as a lender
43:00
attracting referrals with your website
45:00
less is more with websites. Elegance is simple
47:00
branding psychology
48:15
improving your marketing when your resources are limited
making the most of freelancers and contract work
51:30
importance of consistency in branding and marketing
53:00
tapping into your inner ‘marketer’
56:44
marketing as an individual loan officer; personal branding
1:03:00
closing remarks & takeaways
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FAQ
How many episodes does Clear to Close have?
Clear to Close currently has 43 episodes available.
What topics does Clear to Close cover?
The podcast is about Fintech, Marketing, Real Estate, Entrepreneurship, Podcasts, Finance, Mortgage and Business.
What is the most popular episode on Clear to Close?
The episode title 'Audience Q&A (Special Edition of Clear to Close!)' is the most popular.
What is the average episode length on Clear to Close?
The average episode length on Clear to Close is 46 minutes.
How often are episodes of Clear to Close released?
Episodes of Clear to Close are typically released every 33 days, 1 hour.
When was the first episode of Clear to Close?
The first episode of Clear to Close was released on Nov 20, 2019.
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