
Episode 187: Undercover Boss, Uber-Driving CEOs, and the "Empathetic Executive" Schtick
Explicit content warning
08/02/23 • 64 min
2 Listeners
“New Starbucks CEO plans to pull barista shifts in stores every month,” CNN announces. “Uber’s CEO moonlighted as a driver and it changed the way he operates the company,” Fortune insists. “Your DoorDash driver? He’s the company’s co-founder,” the Associated Press smirks.
Month after month or week after week, we seem to hear the same stories about bold corporate executives who’ve decided to roll up their sleeves—metaphorically or otherwise—and join their lowest-level employees as a delivery driver, barista, or retail worker. Their stated goal: to “stay connected” to and “better understand” the company, its customers, and its workers.
While these attempts to foster and express empathy may appear noble on the surface, they’re anything but. In reality, the CEO-as-worker stunt is an entirely self-serving project, creating a pretext for worker surveillance and a distraction from labor abuses like poverty wages and union-busting, all the while seeking to convince the public that corporate executives are honest, hardworking folks, Just Like You.
Today, we will be dissecting the past and present of Undercover Boss-style corporate maneuvers, looking at the ways in which the C-suiter-in-the-trenches routine advances the squishy concept of “empathy” in order to obscure and undermine the material needs and demands of labor.
Our guest is Ligia Guallpa, Executive Director of the Worker's Justice Project, a community-based, workers’ rights organization in New York City.
“New Starbucks CEO plans to pull barista shifts in stores every month,” CNN announces. “Uber’s CEO moonlighted as a driver and it changed the way he operates the company,” Fortune insists. “Your DoorDash driver? He’s the company’s co-founder,” the Associated Press smirks.
Month after month or week after week, we seem to hear the same stories about bold corporate executives who’ve decided to roll up their sleeves—metaphorically or otherwise—and join their lowest-level employees as a delivery driver, barista, or retail worker. Their stated goal: to “stay connected” to and “better understand” the company, its customers, and its workers.
While these attempts to foster and express empathy may appear noble on the surface, they’re anything but. In reality, the CEO-as-worker stunt is an entirely self-serving project, creating a pretext for worker surveillance and a distraction from labor abuses like poverty wages and union-busting, all the while seeking to convince the public that corporate executives are honest, hardworking folks, Just Like You.
Today, we will be dissecting the past and present of Undercover Boss-style corporate maneuvers, looking at the ways in which the C-suiter-in-the-trenches routine advances the squishy concept of “empathy” in order to obscure and undermine the material needs and demands of labor.
Our guest is Ligia Guallpa, Executive Director of the Worker's Justice Project, a community-based, workers’ rights organization in New York City.
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Episode 186: Nativism in Media (Part III) - IMF, NAFTA and Global Inequality By Design
"The World Bank and its president have been doing an important, constructive job the past five years," announced The Southern Illinoisan in 1973. "IMF assistance [has] put Jamaica well on the road to recovery," reported The Winnipeg Sun in 1982. The Trans-Pacific Partnership “could be a legacy-making achievement” for Barack Obama, The New York Times suggested in 2015.
These are the dominant narratives surrounding so-called "development" initiatives, whether structural adjustment loans or "free trade" deals. Agreements like these, we're often told, have been and continue to be essential to the economic maturation and societal improvement of poor countries. Countries that shift from nationalized to privatized industry and land, so called liberalize trade policies, and institute a host of other free-market reforms are destined for greater efficiency, reduced poverty, and that much-coveted "Seat At The Table" in the global economy.
But, all too often, this isn't the effect of these initiatives. What we don’t tend to hear about is how economic development "agreements" engineered by wealthy countries like the US — e.g., IMF loans, NAFTA, or the TPP — don't promote, but rather reverse, the development of exploited countries. Media minimize not only these initiatives' destructive effects on economies, labor, and social programs in service of U.S. corporations, but also their relationship to the punitive U.S. immigration system, and their extensive role in mass global displacement.
This episode – the last installment of our three-part series on media narratives about immigration (listen to Part I here and Part II here!) – explores the displacing effects of "development" and "free trade" deals, as well as their connection to an increasingly militarized immigration "deterrence" machine, asking why capital is allowed to move freely, but people aren't.
Our guest is Dylan Sullivan.
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News Brief: Attack of the Salt of the Earth Republican Country Music Stars
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