Christian Woman Business Podcast

Have you ever wondered what you should do if you’re maxed out on time as a coach or service provider but you still want to serve more people and continue sharing your message? Additionally, how can you figure out the path forward to adding a new stream of income in your business?

In this episode, I continue in my series on launching but with a strategy session with my friend Katelyn. She’s an ADHD coach and she empowers, educates, and encourages kids with ADHD (and their families).

Katelyn came to me because she needed help figuring out how to move forward on an idea of launching a course. In this strategy session, you’ll hear us discuss how she’s currently making money in her business, what she has going on for content and an audience, and how she can take the next steps towards launching.

If you’ve ever felt like you really want to transition from 1:1 work to 1:many, or want to launch a course or a group coaching program, this is a perfect episode for you! You’ll hear why I think Katelyn is ready for this and the #1 thing she needs to do first.

Now if you’re considering launching something, you might need to determine if you’re actually ready to do so first. That’s why my friend Christa and I developed the Pre-Launch Assessment. You can grab it at the link in the show notes, and it will help you determine if YOU are ready to take the next step to launching something new!

Get the FREE Resource here!

For the full show notes, visit https://estherlittlefield.com/86

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Do you struggle to address issues or concerns with people you work with? Is it difficult for you to initiate conversations with others that you know are going to be challenging? Do you feel confident to voice your opinions or concerns when it comes to engaging in those hard conversations?

In episode 118 of the podcast, you’ll hear a conversation with our guest, Natalie Gringrich. Natalie breaks down the common mistakes many people make in communicating with their team, how to deal with conflict in the workplace, as well as how communication affects hiring, firing, and developing teams. Plus she gives us the 2 keys she has used for being able to communicate positively through the years.

For the full show notes for this episode, head to estherlittlefield.com/118

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Natalie Gingrich is the founder and host of The Ops Authority. She has been in operations for two decades – either in healthcare, corporate America or as an entrepreneur. Her goal is to bridge the gap and overwhelm when it comes to processes and systems, growing a team, and setting up solid business foundations.

She spent 15 years in corporate operations and leadership at a Fortune 150 company. When given the opportunity to leave, she put the knowledge, certifications, and experience to work by creating her own consulting firm as well as a certification. She developed the Director of Operations certification to equip existing ops experts a flexible profession, outside of corporate but still playing a huge role in small businesses, globally.

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Everyone's telling you that you need an audience, but do you really? In this episode I’m going to break down who needs to build an audience online.

To do this, I want to help you figure out which overall “bucket” of online business you fall into. There are 3 overarching categories of businesses that I see online, and they each have their own unique pros and cons. They also each have a very different approach to building an audience (or not).

Note: these 3 are not the only types of online businesses, but they are the types most likely to be listening to this podcast.

After we discuss the 3 categories of businesses, we’ll talk about whether they need to build an audience or not.

Provides a service in exchange for money. Can include website designer, graphic designer, copywriter, social media manager, podcast editor, etc. In these examples, someone is paying you for a service and receiving a tangible “product” in exchange.

As a service provider, you can earn an income quickly. You can also gradually increase your rates based on your expertise in what you are offering.

This is one of the fastest ways to generate an income online.

This may include a life coach, business coach or consulting, fitness/wellness coach, parenting coach, etc. In these examples, someone is paying you for your time and expertise, but they are not receiving a tangible product in exchange.

Side note about coaching/consulting: it’s my take that coaches and consultants actually need to have an expertise in what they are coaching or consulting about.

I’ve seen some people say that you can be a coach just by calling yourself a coach. And while that is technically true, it’s really important that you actually are able to provide value for your clients.

Often we simply don’t realize what that value is and we DO have something we could coach someone on. But at the same time, if you are brand new to the online space and you need income immediately, I don’t generally recommend diving into coaching first thing.

Provides a digital product in exchange for money. This can include digital courses, ebooks, audio content, etc.

A content creator or “info product” business can take longer to build up, but can end up being more profitable in the long run, since it requires less of your 1:1 time.

You can build a content based business quickly if you have money to invest in advertising to sell your digital products.

After hearing the descriptions of these 3 types of businesses, hopefully you can determine which one you fall into. You may recognize that you are trying to build more than one of them, which can be very difficult to do.

A big part of choosing which type of business you want to build right now comes down to your financial goals/needs.

It’s much easier and faster to earn an income as a service provider vs. a content creator.

Coaching or consulting can bring in quick income, but it’s slightly harder to sell because the buyer is not getting a tangible result like a new website.

Service provider: You don’t really need to build an audience right now; you need to build a referral network and focus on 1:1 connections

Coach or consultant: You need a slightly larger pool of prospects to draw from than the service providers, so you should start building an audience, but continue focusing on 1:1 relationships as well.

Content Creator: Yes! You do need to build an audience. You need a larger pool of people to sell your digital products to or to sell a book, so you have to build an audience.

Now, if you fell into the category of needing to grow your audience, then I want to let you know about my “Grow Your Audience” masterclass. If you’re listening in real time, this class is coming up on June 5th.

In this class I'm going to teach you the specific strategies that I used to help grow my Christian Woman Leadership Podcast to over 100K downloads in 17 months. These strategies are transferable to growing not just a podcast audience but other audiences as well.

Click here to learn more about the masterclass.

Episode 3: The 3 Essentials to Growing Online

“Coaches and consultants actually need to have an expertise in what they are coaching or consulting about.”

If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.

Head over to my website to connect and get the details about the upcoming “Grow Your Audience” Masterclass on June 5...

Are you finding yourself stuck or frustrated about growing an audience online? You might need to start by getting clarity about your message and your ideal listener or reader.

In this episode of the Christian Woman Business Podcast, I’m sharing a strategy session with podcaster Janell Wood. Janell and I chat about her desire to reach her audience with a message of hope and truth.

She shares about some of the practical and mindset challenges that many of us encounter when sharing a message online. We dive into how she can clarify her message, identify her ideal listener more clearly, and start to reach that person.

• Where Janell is at right now [3:00]
• Clarifying the message [6:00]
• Who does she want to be listening? [9:00]
• Finding an angle that sets her podcast apart [15:00]
• Identifying her ideal audience [19:00]
• Reaching her person [27:00]

“It’s going to be hard to grow your audience if you don’t feel confident in the clarity around your message. And if your audience is confused, it’s going to be hard to grow it.”

“We’re trying to be all things to all people, and we don’t really set ourselves apart from other podcasts.”

“You are simply taking the next step that God has called you to take.”

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This episode was originally published on christianwomanbusiness.com/29.

Does your business growth feel slow or sluggish? Do you have trouble engaging with your audience or feeling like you have their attention?

On this episode I’m sharing 3 reasons your business might be stuck, based on my own experiences and on the issues that come up most often with my clients. I’m also giving you some ideas on how to change things up if you see yourself reflected in any of these areas.

For the full show notes, go to christianwomanbusiness.com/32

3 Reasons Your Business Might Be Stuck:

#1: Your Audience

• It’s not specific enough
• You don’t know them well enough
• You’re serving 2 different avatars

#2: Your Offer

• You create your offer in a vacuum
• You have too many offers, or too much customization
• You’re not solving a problem that is important enough, specific enough, or clearly spelled out

#3: Marketing

• Your communication doesn’t connect with your audience
• You start promoting your offer before you have clarity and confidence
• Your marketing focuses on you rather than on the client

If your business is stuck or not growing the way you want, I want to help! I hope the tips I’ve shared have been helpful but I want to go deeper with you to support your growth and that is why I’m offering the FREE Communicate & Connect Challenge coming up March 1-5.

Through this challenge you will learn to:

• Feel confident introducing yourself and talking about what you do online or in person
• Create curiosity about what you do rather than confusion
• Connect and continue the conversation with your ideal clients

PLUS: Learn how to set yourself apart so that your ideal customers or clients are excited to work with you.

Sign up for the challenge at estherlittlefield.com/challenge today!

If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.

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