59: Becoming an iconic design brand in China

Dominic Johnson-Hill, Founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, but also leaves us with helpful tips and know-hows. Highlights of this episode include: 3:15 About Plastered 8 5:40 Plastered 8 creation process for designs 7:48 Business model 10:10 Stand point of Plastered 8 14:25 Dealing with trademark in China 18:14 Censorship stories 20:18 Knowing the parameters of censorship 22:28 Utilizing the attraction to Chinese pop-culture 26:24 Online sales 31:53 Challenges of running a business 34:23 Managing numbers of items produced 36:59 Best selling design 38:55 Distance towards Chinese culture vs. design 41:48 Evolution of Beijing 45:02 How Dominic finds inspiration for products 47:46 Dominic’s method of working 50:17 Speaking to MBA and EMBA 53:45 Dominic’s book "A Foreign Entrepreneur’s China Dream". More about Plastered 8: https://plasteredtshirts.com/ ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. More about Daxue Consulting: daxueconsulting.com/ Facebook: www.facebook.com/daxueconsulting/ Linkedin: https://www.linkedin.com/company/daxue-consulting Twitter: twitter.com/DaxueConsulting