EP012 - How Elon Musk is Optimising Twitter

12/10/22 • 58 min

In this episode, we cover as much as we know about what Elon Musk has been doing to optimise Twitter since he bought it in October 2022.

From the decision to purchase, the layoffs and the fast shipping of new products, he's moved faster than any big tech company we've seen recently and often with controversial outcomes.

We're aware that by the time we put this episode out, he would have done even more stuff to make this look dated, but we wanted to try and capture what he's done so far and how effective we think it's been to improve Twitter as a product and cultural phenomenon.

Links:

🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers

Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes

Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY

In this episode, we cover as much as we know about what Elon Musk has been doing to optimise Twitter since he bought it in October 2022.

From the decision to purchase, the layoffs and the fast shipping of new products, he's moved faster than any big tech company we've seen recently and often with controversial outcomes.

Links:

🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers

Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes

Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY

Previous Episode

EP011 - The efficiency behind risky business

In this episode, we discuss the types of businesses you could launch from scratch that would produce the most efficiently in terms of profit and time.

We cover the concept of art forgery as an efficient business, cash-rich businesses like food trucks, and vending machines, and buying into already profitable businesses.

Links:

🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers/

Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes

Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

Next Episode

EP013 - Why leads are the lifeblood of your business

In this episode, we talk about the importance of generating leads for your business as part of the ongoing optimisation process.

We discuss identifying who your ideal customer is and the different ways you can do that and find out their problem, through to the different tactics to capturing and monetisation attention.

You'll hear about Vicki's approach to lead gen for startups by going out to your ideal customer with a survey, our take on some of the lead gen buzzwords and the basics of online lean generation.

Links:

🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers

Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes

Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY