Chief Audience Officer

Kev Michael

Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should. Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth. We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing. Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences. I’ve used my own podcast to generate millions in revenue. But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle? This show is my attempt to answer those questions. For you, and for myself. If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.

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Top 10 Chief Audience Officer Episodes

Goodpods has curated a list of the 10 best Chief Audience Officer episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Chief Audience Officer for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Chief Audience Officer episode by adding your comments to the episode page.

86 | How a Legendary Podcaster Creates Successful Shows, With Eric Nuzum

Chief Audience Officer

11/22/22 • 81 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan.

Apply to the Grow The Show Accelerator Program!

Whether you’re one of our long-standing listeners or new to the show, this special episode is not one to miss! Joining us today is Eric Nuzum, co-founder of podcast production company, Magnificent Noise, podcast industry pioneer, and Grow The Show’s first-ever guest.

Before you put the effort into rebranding your podcast, changing the title, or niching down your genre, listen to Eric’s advice in a recent coaching session with the Grow The Show Accelerator Program. He’s answering questions on these topics from members of the program and sharing his priceless insights that anyone can apply to their own podcast.

Eric also shares what he thinks the future of podcasting will look like, and how we can stay on top of the game. You’ll hear everything from development and production, to distribution and more. Plus, he gives a ton of examples to illustrate why purpose and transparency are key to success.

If you’re looking to grow your show, tune in to this episode for valuable advice from one of our favorite podcast pros!

Topics discussed in this episode:

Eric’s vision for the future of podcasting
Recommendations for creating a faster podcasting workflow
Important questions to ask in regard to your podcast
What would Eric write about if he did another podcasting book?
Incorporating music in your podcast
What are a podcaster’s responsibilities when sharing information?
How niche should/can your podcast be?
Advice on naming your podcast
Using your podcast to promote your business
Where does YouTube fit into podcasting?
Eric offers advice to the independent podcaster’s trying to grow their audience

Sign up for Eric’s newsletter, “The Audio Insurgent,” here! Make sure to read Eric’s book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling.

Connect with Eric:

Website

Facebook

Twitter

Resources mentioned in this episode:

Headliner App

Descript

Far Flung with Saleem Reshamwala Podcast

Good Inside with Dr. Becky Podcast

Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.

Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice!

To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review!

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or

5 Listeners

1 Comment

100 | The Only Way to Monetize Your Podcast Audience, With Dave Jackson

Chief Audience Officer

02/21/23 • 36 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

Today on GTS we are going to make a bold claim: There is only one way to successfully monetize your show.

That's it. Just one.

It probably sounds crazy.

Heck, if I were you, I would think I sounded crazy.

Don't just take it from me, however.

Take it from hall-of-fame podcaster Dave Jackson. Dave is the founder of The School of Podcasting, he has been in the industry for over a decade, and this week, he joined me on Grow The Show to talk all about monetization.

He explained that there really is just one way to profit from your podcast.

After listening to the episode you'll know exactly what that is, and how you can start doing it TODAY.

Resources Mentioned:

Dave's Book, Profit From Your Podcast

School of Podcasting Podcast

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LISTEN TO THE ALL-NEW TRAILER PARK PODCAST:

Spotify - Apple - Castbox - Pocket Casts

Submit your trailer to be featured HERE!

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Subscribe to the Grow The Show YouTube Channel!

Today, we're excited to bring you this new channel, which will deliver even more podcasting growth knowledge!

If you subscribe now, you'll get to hear the next video in this series...

----

Ready to have Kevin join your podcasting team?

Apply for the Grow The Show Podcast Accelerator!

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

Learn More about working with Podcast Boutique

Grab Kevin's Recommended Mic on Amazon

Build a Podcast Website in 7 Minutes on Podpage

5 Listeners

1 Comment

30 | How I Took GTS to $500K in One Year

Chief Audience Officer

12/21/21 • 64 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

Have you ever wished that someone would just give you a roadmap for podcast growth and monetization?

Look no further.

This week on Grow The Show, host Kevin Chemidlin shares the four-step framework that helped him grow two six-figure podcasts.

After listening, you’ll learn how to grow and monetize a thriving podcast business. Plus, you’ll be able to map out where you are now and what you can do today to get to the next level.

Resources Mentioned:

Make Noise, by Eric Nuzum.

Want to join a community of high-performing independent podcasters?

Want to swap tactics, get feedback, and grow together?

Want to have your questions answered during AMAs with podcasting legends?

Join us in the Grow The Show online community!

Ready to have Kevin join your podcasting team?

Apply for the Grow The Show Podcast Accelerator!

or watch Kevin's 70-minute Masterclass on how he took his first podcast past 100k and $100k to learn more about the program.

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

Learn More about working with Podcast Boutique

Grab Kevin's Recommended Mic on Amazon

Build a Podcast Website in 7 Minutes on Podpage

5 Listeners

27 | How to Make Your Podcast Growth Strategies More Effective

Chief Audience Officer

11/09/21 • 25 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

Let’s pretend that I am your podcast's newest listener. After six months of listening to your show, how is my life different? Who have I become? How has my worldview changed? What do I now have that I didn't have before?

Can you answer these questions?

That is what we are here to do with this episode of Grow The Show. We're going to talk about what transformation your podcast provides and how understanding that transformation will help you grow your podcast.

Want to join a community of high-performing independent podcasters?

Want to swap tactics, get feedback, and grow together?

Want to have your questions answered during AMAs with podcasting legends?

Join us in the Grow The Show online community!:

Ready to have Kevin join your podcasting team?

Apply for the Grow The Show Podcast Accelerator!

or watch Kevin's 70-minute Masterclass on how he took his first podcast past 100k and $100k to learn more about the program.

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

Learn More about working with Podcast Boutique

Grab Kevin's Recommended Mic on Amazon

Build a Podcast Website in 7 Minutes on Podpage

4 Listeners

34 | The Only Way to Monetize Your Podcast Audience, With Dave Jackson

Chief Audience Officer

02/01/22 • 36 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

Today on GTS we are going to make a bold claim: There is only one way to successfully monetize your show.

That's it. Just one.

It probably sounds crazy.

Heck, if I were you, I would think I sounded crazy.

Don't just take it from me, however.

He explained that there really is just one way to profit from your podcast.

After listening to the episode you'll know exactly what that is, and how you can start doing it TODAY.

Resources Mentioned:

Dave's Book, Profit From Your Podcast

School of Podcasting Podcast

------

Subscribe to the Grow The Show YouTube Channel!

Today, we're excited to bring you this new channel, which will deliver even more podcasting growth knowledge!

If you subscribe now, you'll get to hear the next video in this series...

----

Ready to have Kevin join your podcasting team?

Apply for the Grow The Show Podcast Accelerator!

or watch Kevin's 70-minute Masterclass on how he took his first podcast past 100k and $100k to learn more about the program.

----

Want to join a community of high-performing independent podcasters?

Want to swap tactics, get feedback, and grow together?

Want to have your questions answered during AMAs with podcasting legends?

Join us in the Grow The Show online community!:

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

Learn More about working with Podcast Boutique

Grab Kevin's Recommended Mic on Amazon

Build a Podcast Website in 7 Minutes on Podpage

4 Listeners

87 | How to Double Your Podcast Audience in 1 Month, With Lauren Passell

Chief Audience Officer

11/29/22 • 33 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

Apply to the Grow The Show Accelerator Program!

Don’t underestimate the power of your enthusiasm for podcasting. That could be the most foundational element that sets you apart from everyone else, giving you the ability to be consistent and innovative in growing your show.

However, if you’re listening to this podcast, you’re most likely a podcaster, and you know burnout is a real thing. So how do we maintain enthusiasm, and how do we creatively ensure we are being strategic about the growth of our show?

On today’s episode, we have invited the remarkable Lauren Passell. She is the founder of Tink Media, a podcast growth company, and has been able to double a podcast’s audience by more than double in just one month. Yes, one month.

Lauren is a creative professional who has used her passion and enthusiasm for podcasting as the basis of her marketing strategies to help others grow their show by insane amounts. She has joined us for this episode to share the exercise that catapulted her passion for podcasting, as well as how you can channel your passion for podcasting for longevity.

She is also here to share the details of how she doubled an audience in one month with practical steps you can use today!

If you are in the business of wanting to grow your podcast and keep that initial passion and enthusiasm burning, this episode is for you.

Tune in to hear new and practical tips on how to grow your show and get inspired by Lauren Passell!

Topics discussed in this episode:

The inception of Lauren’s podcast growth company
How she helped one of her favorite podcasters grow their show by 160%
Should you go to social media to find new listeners?
Applying to be featured on popular platforms like Apple, Stitcher, and Spotify
Using analytics to strategically promote yourself in certain countries
How to sign up for podcast newsletters and their benefits
Setting up podcast play dates
Using data to promo swap from Apple or Rephonic
How your enthusiasm and optimism go a long way in growing your show
A challenge for you!

Head to Tink Media’s website here to connect with Lauren Passell.

If you haven’t already, as mentioned in this episode, head to rephonic.com for resources on how to promo swap!

Apply to get your show featured on the podcast apps:

Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.

Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice!

To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review!

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or

4 Listeners

1 Comment

64 | How to Turn Total Strangers into Monetized Podcast Listeners

Chief Audience Officer

06/28/22 • 26 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

The price for the Grow The Show Podcast Accelerator goes up July 1st! Apply here and join now, while the price is the lowest it will ever be!

On today's episode of Grow The Show, we are going to talk about the listener funnel.

The listener funnel is how you can design the journey that a listener takes from stranger to casual fan to raving fan, to fully monetized.

The best part is, once you understand that journey, you can begin to better CONTROL that journey, and you can be more efficient at bringing people into your sphere.

By the end of this episode, you'll understand how you can best get to know, grow, and make money from your audience.

Resources Mentioned:

Join the Grow The Show Facebook Group!

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

Learn More about working with Podcast Boutique

Grab Kevin's Recommended Mic on Amazon

Build a Podcast Website in 7 Minutes on Podpage

4 Listeners

39 | How to Use TikTok to Grow Your Podcast Audience (Without Dancing), With Cara Newhart

Chief Audience Officer

03/22/22 • 37 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

Can you grow your podcast audience on TikTok? Should you be spending more time on TikTok producing than you are today? Can you even grow a presence on TikTok if you aren't a Gen-Zer who loves to dance?

This week's Grow The Show podcast guest is going to answer these questions and more.

Her name is Cara Newhart, and she's the designer and DIYer behind the Never Skip Brunch blog and the Make Space podcast.

You can say that Cara's a bit of an expert on social media and short-form video— she had over 150,000 Instagram followers and over 450,000 TikTok followers at the time of this recording.

Today, Cara is going to map out the dos and don'ts of TikTok.

She's going to dive into exactly what makes a viral video pop, and she's gonna share how you can start making short-form videos that grow your podcast audience today.

Resources Mentioned

Never Skip Brunch blog

Make Space podcast.

------

Subscribe to the Grow The Show YouTube Channel!

Today, we're excited to bring you this new channel, which will deliver even more podcasting growth knowledge!

If you subscribe now, you'll get to hear the next video in this series...

----

Ready to have Kevin join your podcasting team?

Apply for the Grow The Show Podcast Accelerator!

or watch Kevin's 70-minute Masterclass on how he took his first podcast past 100k and $100k to learn more about the program.

----

Want to join a community of high-performing independent podcasters?

Want to swap tactics, get feedback, and grow together?

Want to have your questions answered during AMAs with podcasting legends?

Join us in the Grow The Show online community!

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

Learn More about working with Podcast Boutique

Grab Kevin's Recommended Mic on Amazon

Build a Podcast Website in 7 Minutes on Podpage

3 Listeners

38 | Podcast Branding 101, With Pia Silva

Chief Audience Officer

03/15/22 • 32 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

What is branding? If I were to ask you right now to give me an exact definition, could you do it? What about your podcast? How does branding affect that?

I don't know about you, but every time I hear somebody talking about branding, I'm less sure of what it means and how to do it.

That lack of clarity is going to change right now.

That's because this week's Grow The Show podcast guest is is Pia Silva.

Pia is the author of the book Badass Your Brand, she's a Forbes columnist, she's done a TED Talk, and she's a podcaster.

On this week's episode of GTS, you're going to get an inside look at her branding process.

Pia will also explain why great branding is crucial for podcasters (or any entrepreneurs, for that matter), and she'll give you the questions you need to ask yourself when building your own brand.

Resources Mentioned

Pia's book, Badass Your Brand

Pia's Forbes column

Pia's TED Talk

Pia's podcast

------

Subscribe to the Grow The Show YouTube Channel!

Today, we're excited to bring you this new channel, which will deliver even more podcasting growth knowledge!

If you subscribe now, you'll get to hear the next video in this series...

----

Ready to have Kevin join your podcasting team?

Apply for the Grow The Show Podcast Accelerator!

or watch Kevin's 70-minute Masterclass on how he took his first podcast past 100k and $100k to learn more about the program.

----

Want to join a community of high-performing independent podcasters?

Want to swap tactics, get feedback, and grow together?

Want to have your questions answered during AMAs with podcasting legends?

Join us in the Grow The Show online community!:

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

3 Listeners

1 Comment

40 | How to Avoid Podcast Burnout

Chief Audience Officer

03/29/22 • 35 min

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

I can't take it anymore. I've been grinding at this podcasting thing for as long as I can remember.

And with each passing week, I hate it more and more.

Have you ever had this conversation with yourself? I have many times. Burnout is a terrible feeling. So, what can you do about it?

On this week's episode of Grow The Show, we're talking about just this—how to avoid burnout.

I'll share the ideas and strategies that have saved me and my podcasts from fading into the podcast graveyard. And, I'll give you actions you can take IMMEDIATELY the next time you feel like you're starting the vicious burnout cycle.

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

Learn More about working with Podcast Boutique

Grab Kevin's Recommended Mic on Amazon

Build a Podcast Website in 7 Minutes on Podpage

3 Listeners

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