III. The single biggest free resource for growing your brand and business.

08/01/17 • 53 min

Our last episode of Chasing Remarkable ended with a nod to Shane Hurlbut, ASC, who started out as a humble farm boy near Cayuga Lake, and rose to become a cinematographer who’s worked on classic Hollywood movies.

But it wasn’t just his incredible drive to be excellent that landed him there.

In Patrick's first interview with the filmmaker, for The Remarkable Ones, Shane emphasized how his commitment to his family and professional relationships were essential to his success.

So this week we talk about how vital it is that we as storytellers have a mutually beneficial relationship with our community.

In this episode you'll hear from:

Ivy, Muse’s resident anthropologist. We’ll bring her in to break it all down for us, and tell us just what’s at stake for Muse, if a connection can’t be forged between The Remarkable Ones and its audience.
Then we’ll talk to three members of the Muse community -- Brendan, Josh, and Maribeth -- who are at different stages of their careers, but on the same path in their efforts to create meaningful, original work.

Patrick and our guests talk about what it takes for storytellers to build and maintain relationships with the communities they hope their content will impact, and be supported by.

Take a listen and, as always, let us know what you enjoyed most, and how we can make the next podcast even better!

You can listen on iTunes here!

But it wasn’t just his incredible drive to be excellent that landed him there.

In Patrick's first interview with the filmmaker, for The Remarkable Ones, Shane emphasized how his commitment to his family and professional relationships were essential to his success.

So this week we talk about how vital it is that we as storytellers have a mutually beneficial relationship with our community.

In this episode you'll hear from:

Ivy, Muse’s resident anthropologist. We’ll bring her in to break it all down for us, and tell us just what’s at stake for Muse, if a connection can’t be forged between The Remarkable Ones and its audience.
Then we’ll talk to three members of the Muse community -- Brendan, Josh, and Maribeth -- who are at different stages of their careers, but on the same path in their efforts to create meaningful, original work.

Patrick and our guests talk about what it takes for storytellers to build and maintain relationships with the communities they hope their content will impact, and be supported by.

Take a listen and, as always, let us know what you enjoyed most, and how we can make the next podcast even better!

You can listen on iTunes here!

Previous Episode

II. How to land sponsorships for your content.

In the last episode, Patrick and Grant outlined our biggest objective for season one of The Remarkable Ones: viewership.
We would consider 100,000 views per episode a positive start, but it would take 1 million views per episode to be considered a success.

And viewership is just a milestone on the long journey ahead. Viewership, by itself, won’t fund and sustain a series. It’s simply bargaining power to get the series in front of the right people, and reach our next big goal:

Sponsorship.

Failing to get sponsors on board who align with our values and what we’re creating, could very well mean failing to continue this series.

Sponsorship is so important that for this episode of Chasing Remarkable, we brought in an expert. Someone who’s generated over a million dollars in sponsor-driven projects. Someone who—if you watched the most recent episode of The Remarkable Ones—you’ve already met: Jason Zook, formerly Jason Headsets.com.

You’ll hear what this entrepreneur and featured character in The Remarkable Ones had to say when Patrick called him to talk about all things sponsorship.

Here are a few things we cover in this episode:

The specific actions Jason took to grow interest and find potential sponsors for his most successful projects
How much you should invest in creating versus how much you should invest in promoting your content
What a value proposition is and Jason’s thoughts on how to build our own value proposition for the series
And an out-of-the-box strategy to get your story in front of the people who need to see it

Take a listen and, as always, let us know what you enjoyed most, and how we can make the next podcast even better!