Exploring the "How" of Purpose-Driven Business with Alan Barlow

In the first episode of Chasing Impact, MzN founder and Managing Director Chris Meyer zu Natrup interviews Alan Barlow, a former senior executive in a variety of business ownership structures, two-time author and trustee at the charity “Integrity Action”.

Alan's book Purpose Delivered: Bigger Benefits for Society and Bigger Profits for Business - A CEO's Experience was published by Routledge in 2021 and has been nominated for the FinancialTimes and McKinsey Business Book of the Year Award: "Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose." All the proceeds of his book go to the charity Integrity Action.

In this episode, Alan talks about Purpose Delivered, shares his experience working as a senior executive with a purpose-driven agenda and explains what other executives can do to lead their companies with integrity and purpose.
We hope the interview inspires you to do good, better.

Alan Barlow bio: Alan Barlow has extensive experience of senior executive roles in a variety of business ownership structures, including CEO for a private equity-owned multinational engineering group, director at an FTSE 100/NYSE-listed energy group, and partner at PriceWaterhouseCoopers.
Alan has a Doctorate in Economics from Oxford University and holds a portfolio of non-executive board directorships. He is regularly invited to speak at conferences, lead workshops and seminars on how leading and operating a business with heightened integrity directly results in bigger profits for business and bigger benefits for society.
Download Alan's slides "Best practice metrics" and "Integrated business reporting" on our website: www.mzninternational.com/podcast
Find out more about Alan's book Purpose Delivered: https://www.routledge.com/Purpose-Delivered-Bigger-Benefits-for-Society-and-Bigger-Profits-for-Business/Barlow/p/book/9780367757816
Find out more about Integrity Action: https://www.integrityaction.org/
Intro Music from Uppbeat (free for Creators!):
https://uppbeat.io/t/fugu-vibes/spatial
License code: BG4G1RNDTFTEOLEX