CMA Talks: Improving Marketing Outcomes Through A/B Testing

In this episode, we listen back to Olivia Marlowe-Giovetti's May 2018 First Tuesday session on Improving Marketing Outcomes with A/B Testing. This episode was produced in partnership with The Wallace Foundation’s Building Audiences for the Arts initiative. Learn more by visiting our Audience Engagement Resource page: https://www.chamber-music.org/audience-engagement