CMA Talks: Audience Research on a Budget Part 1

In part one of our two part podcast featuring Bob Harlow, we’ll listen to selections from his 2019 CMA Conference session, Audience Building on a Budget. Market Researcher Bob Harlow has spent the last two decades helping arts organizations, foundations, and corporations understand how different audiences think and make decisions. He currently leads his own market research organization based in New York City. Listen-in as he discusses the use of focus groups by the Isabella Stewart Gardner Museum in Boston with conference attendees. CMA’s National Conference receives support from the National Endowment for the Arts and the New York City Department of Cultural Affairs. Additional support for this podcast was provided by the Wallace Foundation’s "Building Audiences for the Arts" initiative. https://www.wallacefoundation.org/knowledge-center/building-audiences-for-the-arts/pages/default.aspx Learn more by visiting our Audience Engagement Resource page: www.chamber-music.org/audience-engagement