Behavior Economics Explained from a CFO Perspective

12/12/23 • 26 min

Behavioral economics (BE) examines the differences between what people “should” do and what they actually do and the consequences of those actions. In this podcast, BE evangelist and Prolific CFO Almera Mahood, examines how CFOs can make better financial decisions with behavioral economics and the power of BE on business relationships.

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CFO TRENDS - Behavior Economics Explained from a CFO Perspective

Transcript

Chris (00:16):

Today, we are talking with Almera Mahmood, who's the CFO at Prolific, as she shares her thoughts on behavioral economics, a CFO perspective, and why it's important for CFOs to get to the root cause and understand the behavior that's helped driving the organizations. Welco