The Billion Dollar Industry of Women's Sports | Caroline Fitzgerald, CEO GOALS
02/19/24 • 60 min
Caroline Fitzgerald is the CEO of GOALS, a marketing & sponsorship consultancy that is fully dedicated to growing women's sports. The stories are all too common: pay gaps on & off the field, exploitation, lower endorsements, poor facilities, lack of coverage; the list is endless. Kevin and Caroline discuss the state of the industry and explore this industry in depth.
About Caroline
Caroline Fitzgerald is the CEO & Founder of GOALS. Before jumping in to GOALS full-time in August of 2021, Caroline worked for over a decade as a marketing and sales professional across a variety of industries. Most recently, Caroline was the Senior Vice President of Partnerships at P3R and the DICK’S Sporting Goods Pittsburgh Marathon. In her role at P3R, Caroline was responsible for selling and activating partnerships with brands that include DICK’S Sporting Goods, FedEx, Brooks Running, Dunkin’, PNC Bank, Barefoot, Panera, Nuun Hydration, Bank of America, and more.
Caroline graduated from the Schreyer Honors College at Penn State University with dual degrees in Marketing and Women/Gender Studies, and holds a M.S. in Global Sport from the Tisch Institute for Global Sport at NYU. She lives in Pittsburgh, PA.
Connect with Caroline:
Twitter - @pghcaroline
LinkedIn - https://www.linkedin.com/in/carolinecfitzgerald/
About host Kevin Rutherford
Kevin is a human-centric leader helping you to unlock your team’s full potential by creating a dynamic and engaging work environment. Joined by other thought leaders, they will share tools they have used to create highly successful teams through culture-first leadership.
Kevin Rutherford is a CEO, board member, public speaker and team culture expert who believes in the power of people. As CEO of two different companies, he shaped their company cultures resulting in recognition as one of ‘Outside Magazine’s Best Places to Work’ for a total of six years. Known as the Chief Eternal Optimist, he has made it his mission to create a working environment where everyone can succeed and thrive. Join Kevin on a journey to help you and your team become the very best they can be.
Caroline Fitzgerald is the CEO of GOALS, a marketing & sponsorship consultancy that is fully dedicated to growing women's sports. The stories are all too common: pay gaps on & off the field, exploitation, lower endorsements, poor facilities, lack of coverage; the list is endless. Kevin and Caroline discuss the state of the industry and explore this industry in depth.
About Caroline
Caroline Fitzgerald is the CEO & Founder of GOALS. Before jumping in to GOALS full-time in August of 2021, Caroline worked for over a decade as a marketing and sales professional across a variety of industries. Most recently, Caroline was the Senior Vice President of Partnerships at P3R and the DICK’S Sporting Goods Pittsburgh Marathon. In her role at P3R, Caroline was responsible for selling and activating partnerships with brands that include DICK’S Sporting Goods, FedEx, Brooks Running, Dunkin’, PNC Bank, Barefoot, Panera, Nuun Hydration, Bank of America, and more.
Caroline graduated from the Schreyer Honors College at Penn State University with dual degrees in Marketing and Women/Gender Studies, and holds a M.S. in Global Sport from the Tisch Institute for Global Sport at NYU. She lives in Pittsburgh, PA.
Connect with Caroline:
Twitter - @pghcaroline
LinkedIn - https://www.linkedin.com/in/carolinecfitzgerald/
About host Kevin Rutherford
Kevin is a human-centric leader helping you to unlock your team’s full potential by creating a dynamic and engaging work environment. Joined by other thought leaders, they will share tools they have used to create highly successful teams through culture-first leadership.
Kevin Rutherford is a CEO, board member, public speaker and team culture expert who believes in the power of people. As CEO of two different companies, he shaped their company cultures resulting in recognition as one of ‘Outside Magazine’s Best Places to Work’ for a total of six years. Known as the Chief Eternal Optimist, he has made it his mission to create a working environment where everyone can succeed and thrive. Join Kevin on a journey to help you and your team become the very best they can be.
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About host Kevin Rutherford
Kevin is a human-centric leader helping you to unlock your team’s full potential by creating a dynamic and engaging work environment. Joined by other thought leaders, they will share tools they have used to create highly successful teams through culture-first leadership.
Kevin Rutherford is a CEO, board member, public speaker and team culture expert who believes in the power of people. As CEO of two different companies, he shaped their company cultures resulting in recognition as one of ‘Outside Magazine’s Best Places to Work’ for a total of six years. Known as the Chief Eternal Optimist, he has made it his mission to create a working environment where everyone can succeed and thrive. Join Kevin on a journey to help you and your team become the very best they can be.
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About host Kevin Rutherford
Kevin is a human-centric leader helping you to unlock your team’s full potential by creating a dynamic and engaging work environment. Joined by other thought leaders, they will share tools they have used to create highly successful teams through culture-first leadership.
Kevin Rutherford is a CEO, board member, public speaker and team culture expert who believes in the power of people. As CEO of two different companies, he shaped their company cultures resulting in recognition as one of ‘Outside Magazine’s Best Places to Work’ for a total of six years. Known as the Chief Eternal Optimist, he has made it his mission to create a working environment where everyone can succeed and thrive. Join Kevin on a journey to help you and your team become the very best they can be.
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