In The Weeds From Itch to Launch

03/08/22 • 29 min

In the weeds, between an itch to launch a podcast and actual launching, a podcast can be the one thing that keeps you from ever getting to launch. Tie this together with corporate podcasts, and you might just have doomed your podcast before it gets off the ground. So we dive into this and specific strategies to apply along the way to ensure you get to that all-important launch day. · Twitter to Launch Podcast integration (1:48) · Going from itch to launch with a podcast (6:31) · How long should you spend planning to launch (9:17) · Using a consultant to help get higher management to buy in (11:13) · Things to help get higher management to buy in (13:20) · Leveraging project management methods to launch (20:56) · Leveraging a consultant to make you launch correctly and on time (25:54) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at [email protected]. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)

Previous Episode

Finding Other Ways With John Stange of Dwell On These Things Podcast

Have you struggled to pay yourself a salary as a non-profit?

As a non-profit, you get so focused on helping the cause you are concentrated on that your needs become the least of your problems. Add on top of that any guilt you might feel paying yourself through the organization.

Our guest today, John Stange, was in a similar boat with the church and was close to having to close up his church. Until he found a path in podcasting that helped him generate revenue and remove the pressure of having a salary come from the church, it let the church focus on immediate payables and get through any hard times it was going through.

The story today will inspire, make you think differently, and open up some news doors you might not have considered.

Platform Launchers

Key Topics:

· How does a Paster find himself having a podcast (1:18)

· What made the medium of podcasting the right fit for you (4:40)

· What early lessons did you take away from getting started (6:06))

· How did you decide to pivot podcasts (7:03)

· How do you target local and national audiences (8:20)

· The significant change in year three and made the podcast take-off (10:07)

· How the podcast took the pressure off the non-profit to pay him a salary (10:41)

· What advice would you share with folks just getting started (13:21)

Website link: https://desirejesus.com/

Podcast Links:

· Apple

· Google

· Spotify

Charity: Core Creek Community Church

Donation: Link

Social Links

· LinkedIn

· Twitter

· Facebook

· Instagram

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, Amazon, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

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Next Episode

It Makes Cents with Kriti Sarav with The WhyFi Matters Podcast

Is your money working for you, or are you working for it?

As Kriti tells us in this episode, there is a shortfall by schools to teach adequate financial literacy information in schools. Growing up, it simply wasn’t taught in her schools, and it wasn’t until she bought a home that she started to see the large world of money for what it is.

The WhyFi Matters podcast is an excellent example of a niched podcast focused on a specific demographic and being the solution to that problem. If you are thinking of just getting started or looking to niche down more, this episode will help you with the issues that you might be overlooking that are waiting for a solution.

Key Topics:

· What made financial literacy the focus of your work (1:25)

· What kind of background did you have growing up with financial literacy (3:01)

· How did you go about targeting your peers to gain listeners for the podcast (5:32)

· How have current events shaped the content on the podcast (8:49)

· How has short-form video content impacted the content creation process (10:31)

· How would you recommend driving traffic to your podcast (11:37)

· Advice to someone wanting to start a podcast (15:52)

Website link: (https://www.whyfimatters.com/)