The Boys Are Back for 2024

In this episode of the Cartographers Conversations, Braden Frame and Joe Cameron discuss their recent campaigns in 2023 and the success they achieved. They highlight the importance of connected television in political advertising and compare its cost to traditional television. They also discuss the targeting capabilities of connected television and the ability to track ad delivery. The conversation then shifts to their decision to open a lobbying shop and their success in passing bills on Capitol Hill. They emphasize the importance of collective bargaining and due process rights in their legislative efforts. Finally, they touch on nationwide recruitment and retention issues in the public safety sector.
Takeaways
Connected television is a powerful tool for political advertising, offering lower costs and highly targeted audience reach.
The ability to track ad delivery on connected television provides valuable insights and proof of engagement.
Opening a lobbying shop allows for greater influence and impact in shaping legislation.
Success in passing bills on Capitol Hill requires bipartisan support and effective messaging.
Nationwide recruitment and retention issues in the public safety sector need to be addressed through technology and strategic conversations.
Chapters
00:00 Introduction to Season 2
00:43 Recap of 2023 Campaigns
02:27 The Importance of Connected Television
03:55 Cost Comparison: Television vs. Connected Television
05:13 Targeting on Connected Television
07:29 Proof of Ad Delivery on Connected Television
10:33 Opening a Lobbying Shop
12:23 Success in Passing Bills on Capitol Hill
16:08 The Importance of Collective Bargaining and Due Process Rights
17:37 Nationwide Recruitment and Retention Issues
19:05 Conclusion and Next Steps