In today's episode, we sit down with Aaron Zagha, Chief Marketing Officer of Newton Baby. He discusses the challenges of marketing premium crib mattresses to a customer base that is accustomed to the traditional run-of-the-mill crib mattresses. We learn how, with a combination of social media, influencer marketing, and automated email campaigns, Newton Baby is successfully able to tell their story, as well as retain customers in a market that is naturally self-limiting.
Contact Newton Baby / Aaron:
Aaron Zagha: https://www.linkedin.com/in/aaronzagha/
Social:
Facebook: https://www.facebook.com/newtonlivinginc
Instagram: https://www.instagram.com/newtonliving
YouTube: https://www.youtube.com/channel/UC3M1...
Contact Greg:
Email: [email protected]
Twitter: http://www.twitter.com/whatsgregdoing
Contact Omnisend:
LinkedIn: http://www.linkedin.com/company/omnisend
Twitter: http://twitter.com/omnisend
Instagram: http://www.instagram.com/omnisend
09/01/20 • 35 min
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