How Dixxon Turned Flannel Shirts Into a Thriving Fashion Brand

We hear from Chris Vallely, Senior Brand Manager of the clothing company Dixxon Flannel. He discusses the company’s rapid expansion from selling niche, biker-focused flannel shirts to an apparel brand with a broad appeal and range of products, built largely on the back of a successful social media marketing strategy. We learn how Dixxon creates hype around their products and how they use email marketing to add value to the brand’s story.

See how Dixxon Flannel outgrew Mailchimp

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More About Dixxon Flannel:

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YouTube: https://www.youtube.com/channel/UC__6...

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