Building Data Revenue Streams

01/11/22 • 6 min

In this special edition of CapTech Trends, Vinnie chats live with one of CapTech’s data leaders, Arjun Baradwaj, about how companies can expertly leverage their data as a revenue stream through data productization.

Previous Episode

Consumer-Driven Innovation in 2021

Has consumer behavior returned to “pre-covid-19” norms? In this episode of CapTech Trends, Vinnie Schoenfelder chats with CX Principal Bree Basham about our 2021 consumer study which looks at consumers’ perceptions, behavior and technology usage. This annual study, started in 2020 during the pandemic, shows how customer expectations have shifted and how brands must emphasize innovation and inclusion to keep up with their customers. Listen to learn more about:

How accessibility has become influential on purchasing decisions.
Why brands must shift from omnichannel to microchannel interactions post-pandemic.
How digital savviness has increased since the pandemic with customers expecting convenience and ease of experience.
How consumers are willing to share personal data in exchange for discounts, perks, and convenience.

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Preparing Brands for the Metaverse

In this episode, Vinnie talks with Clinton Teegarden, a Director in CapTech’s System Integration practice, about what companies can do today to successfully prepare for the metaverse. Listen to learn more about:

Why it's important to understand crypto now.
How to start thinking about unique customer experiences without the constraints of a physical store.
How the metaverse is creating completely new opportunities, particularly in banking and financial institutions.

CapTech Trends - Building Data Revenue Streams

Transcript

Vinnie

Arjun, thanks for joining me today. Can you define what data productization means?

Arjun

Sure, data productization, as a whole, is understanding and harnessing your data to generate revenue in some way or another, whether that's enhancing internal products, building new customer experiences, or really just selling it.

Vinnie

Right. So, we think about where people have been traditionally, I know you have some numbers on this, what we think about data as