CSTG 206: How to Get BETTER Leads for Your Home Service Business with Katie Donovan
04/01/25 • 40 min
Tired of paying for leads that never convert? You’re not alone.
In this no-fluff episode of Can’t Stop the Growth, Chad Peterman sits down with Katie Donovan, CEO of Camp Digital, to break down what every service business owner needs to hear: your marketing isn’t broken—it’s misaligned.
If your digital ads aren’t bringing in the right customers, it’s time to stop throwing money at the problem and start building a strategy around quality leads that actually book, run, and bring in revenue.
Whether you're in HVAC, plumbing, electrical, or any other home service vertical—this episode gives you the tools to stop wasting ad dollars and start turning marketing into profit.
Additional Resources:
Connect with Katie Donovan on LinkedIn Learn More About CAMP Digital
Check out CAMP Digital's quarterly webinar series HERE
Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network
Key Takeaways:- Why better leads > more leads in 2025 and beyond
- How to train Google to send you high-converting customers
- The power of value-centric measurement in your ad strategy
- Easy DIY ways to optimize your Google Business Profile
- Why you MUST update your website content and photos (even from your phone!)
- How AI and Reserve with Google are changing LSA forever
- Real tips for SEO, backlink building, and local search dominance
Tired of paying for leads that never convert? You’re not alone.
In this no-fluff episode of Can’t Stop the Growth, Chad Peterman sits down with Katie Donovan, CEO of Camp Digital, to break down what every service business owner needs to hear: your marketing isn’t broken—it’s misaligned.
If your digital ads aren’t bringing in the right customers, it’s time to stop throwing money at the problem and start building a strategy around quality leads that actually book, run, and bring in revenue.
Whether you're in HVAC, plumbing, electrical, or any other home service vertical—this episode gives you the tools to stop wasting ad dollars and start turning marketing into profit.
Additional Resources:
Connect with Katie Donovan on LinkedIn Learn More About CAMP Digital
Check out CAMP Digital's quarterly webinar series HERE
Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network
Key Takeaways:- Why better leads > more leads in 2025 and beyond
- How to train Google to send you high-converting customers
- The power of value-centric measurement in your ad strategy
- Easy DIY ways to optimize your Google Business Profile
- Why you MUST update your website content and photos (even from your phone!)
- How AI and Reserve with Google are changing LSA forever
- Real tips for SEO, backlink building, and local search dominance
Previous Episode
To the Point: Sage Business Advice from Home Services Legends Pt. 2
🔥 Part 2 is here, and it’s a game-changer! Jonathan Bancroft, Kevin Comerford, and Chad Peterman are back with Chris Yano, dropping serious wisdom on how education fuels massive business growth.
They’re talking about training vs. real education, why hiring principals (yes, actual school principals!) changed the game, and how building a learning culture turned small businesses into industry giants.
Expect plenty of laughs, aha moments, and straight-to-the-point advice that could transform your business. 🎧💡
Additional Resources:
Listen to the original episode!
Learn more about To the Point
Join The ARENA - a CSTG Community!
Connect with Chris on LinkedIn
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:- Education is the key to unlocking massive business growth—Service Champions’ university helped grow revenue from $30M to $120M.
- Training is task-oriented; education builds problem-solvers and future leaders.
- Hiring educators (not just trainers) is a game-changer for building an effective learning culture.
- The best learning organizations simplify their training so it’s repeatable and effective.
- Start small—begin with basic maintenance tech training and build from there.
Next Episode
CSTG 207: Stop Losing Leads: How CSRs Can Book More Jobs Today with Liz Patel
Think your customer service reps are “just answering phones”? Think again.
In this game-changing episode of Can’t Stop the Growth, Chad Peterman sits down with Liz Patel, Manager of Customer Service Coaching at Ryno Strategic Solutions, to reveal how your call center can drive explosive growth—without spending a dollar more on marketing.
From handling pricing objections like a pro to converting one call into multiple booked jobs, Liz shares real strategies that HVAC, plumbing, and electrical companies can implement immediately to boost booking rates, improve customer experience, and create lifelong customers.
📈 Whether you’re a business owner, dispatcher, or CSR looking to level up—this episode is your new playbook.
Additional Resources:
Liz Patel on LinkedIn RYNO Strategic Solutions
Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network
Key Takeaways:- How to handle price shoppers on the phone as a CSR
- What’s a good booking rate for home service call centers?
- How AI can help HVAC and plumbing CSRs book more jobs
- Why your CSR should know the cost per lead
- How to train CSRs to sell service memberships and upsell add-ons
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