Local Government and Cannabis Enforcement: What Matters and Why

12/19/24 • 34 min

In this episode, Husch Blackwell's Hilary Bricken hosts Jennifer Morris, former Supervisor of the Cannabis Enforcement Team for Riverside County, California, who discusses her experience navigating one of the toughest cannabis markets in the U.S. as California transitioned from illegal to legal adult-use cannabis with the passage of key legislation in 2016. Jennifer highlights the County's enforcement priorities, and the rise of local cannabis control, and offers valuable insights on how industry and local governments can work together for a thriving, well-regulated cannabis marketplace. Her expertise in local enforcement procedures is essential for both industry professionals and government regulators.

Previous Episode

Building a Lasting Cannabis Brand with Tiffany Chin from Death Row Cannabis

Tiffany Chin is the current CEO of Death Row Cannabis, which is Snoop Dogg’s cannabis brand company that has now launched numerous cannabis products in the U.S. cannabis market. Death Row Records played a significant role in hip hop and cannabis culture over more than 30 years, selling 40 million albums across the country and it’s one of the best-known labels worldwide when it comes to advocacy and support for cannabis and the cannabis community. Borrowing from that star and branding power, Death Row Cannabis is increasingly becoming a household cannabis brand. That wasn’t always the case though, and under Tiffany’s leadership and vision, the brand has grown and continues to thrive. In this episode, Husch Blackwell's Hilary Bricken and Tiffany Chin walk listeners through the ups and downs of cannabis branding and how to vet and choose wholesale partners accordingly. She also discusses the various highs and lows experienced by Death Row Cannabis as well as some of its branding goals for the future. If you’re interested in how great cannabis brands are built, last, or fail, be sure to tune in now!

Next Episode

New York Cannabis: Ups, Downs, and In Between

New York’s adult use cannabis roll out has been rocky at best. However, there are still business opportunities to be had. In this episode of the Cannabis Law Now podcast, we hear from Greg Wersching, the Vice President of Business Development at Housing Works in Brooklyn, New York. Housing Works is a 35-year old non-profit that opened the first licensed adult use cannabis dispensary in New York City in 2022. Today, the organization has two dispensary locations and has incubated multiple other cannabis retailers. Greg shares with listeners how to navigate New York cannabis retail and dispensary oversight, the ins and outs of New York’s cannabis regulatory regime, how New York’s social equity program has fared to date, and what the future holds for New York cannabis retail.