Building a Lasting Cannabis Brand with Tiffany Chin from Death Row Cannabis

11/19/24 • 34 min

Tiffany Chin is the current CEO of Death Row Cannabis, which is Snoop Dogg’s cannabis brand company that has now launched numerous cannabis products in the U.S. cannabis market. Death Row Records played a significant role in hip hop and cannabis culture over more than 30 years, selling 40 million albums across the country and it’s one of the best-known labels worldwide when it comes to advocacy and support for cannabis and the cannabis community. Borrowing from that star and branding power, Death Row Cannabis is increasingly becoming a household cannabis brand. That wasn’t always the case though, and under Tiffany’s leadership and vision, the brand has grown and continues to thrive. In this episode, Husch Blackwell's Hilary Bricken and Tiffany Chin walk listeners through the ups and downs of cannabis branding and how to vet and choose wholesale partners accordingly. She also discusses the various highs and lows experienced by Death Row Cannabis as well as some of its branding goals for the future. If you’re interested in how great cannabis brands are built, last, or fail, be sure to tune in now!

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