How to Create a Memorable Experience for Cannabis Customers with Will Read

03/14/25 • 53 min

This week, Will Read, founder and CEO of CannaPlanners, joins the Cannabis Equipment News podcast to discuss his efforts to normalize cannabis branding by bringing mainstream marketing and branding strategies into an industry still fighting stigma.

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Broke and Penniless, But Undeterred with Shane Breen

This week, Shane Breen, CEO of Silly Nice joins the Cannabis Equipment News podcast to discuss the wild road that brought him into the industry, one fraught with betrayal and fraud.

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Edibles Should Provide a Predictable, Sessionable High with Jonathan Spadafora

This week, Jonathan Spadafora, CEO of Flower Union, joins the Cannabis Equipment News podcast.

Spadafora's journey into cannabis began when his daughter was dealing with health issues and the family decided CBD could help. But that was before it was widely available, so it meant having to move to Colorado to be near medical professionals that had access to CBD.