Marketing with Brian Patacca

Explicit content warning

07/19/22 • 35 min

1 Listener

Grab your journal. This episode of Camera Ready & Abel is full of nuggets you're going to want to remember. My nourishing conversation with life, business and career coach, Brian Patacca, begins with marketing and ends with dignity and respect.

Along the way, Brian reframes the entire concept of marketing around generosity and purpose:

Marketing is going public with your gifts and being seen for your gifts.
If you build it and you TELL people about it, they will come
Be determined each day, not to leave your function unfulfilled.
Clarity is kindness and kindness is clarity - banish the vague and wishy washy and ASK.
Your creativity is your birthright and the world is a better place when you are doing what you are called to do
Effective marketing does 3 things, makes you FEEL something, makes you DO something, makes you NOTICE something.
Don't be afraid of the word No. Hearing No frees you to focus your energy on where you'll find your Yes.

Brian is a spiritual practitioner who engages creative professionals seeking to ignite their businesses with fierce accountability, marketing innovation and soul satisfying success. He is the founder of a coaching organization and creative community with locations in New York, Los Angeles, and Atlanta. Now based in Los Angeles, Brian coaches nationwide in several web-based group courses including his latest programs, Agent Goals and Actor Operating System.

Get more Brian by tuning into his podcast at www.BrianBreaksCharacter.com and download his free guide to 23 stories of people growing their networks in unusual ways that you can put into practice, at supersneakyauditons.com.

Along the way, Brian reframes the entire concept of marketing around generosity and purpose:

Marketing is going public with your gifts and being seen for your gifts.
If you build it and you TELL people about it, they will come
Be determined each day, not to leave your function unfulfilled.
Clarity is kindness and kindness is clarity - banish the vague and wishy washy and ASK.
Your creativity is your birthright and the world is a better place when you are doing what you are called to do
Effective marketing does 3 things, makes you FEEL something, makes you DO something, makes you NOTICE something.
Don't be afraid of the word No. Hearing No frees you to focus your energy on where you'll find your Yes.

Previous Episode

Building Community vs. Building Audience with Nicole Tremaglio

One of the best parts of having a podcast is being able to explore interesting ideas with interesting people. It was my pleasure to be a guest on the Nicstalgia podcast with host Nicole Tremaglio and something Nicole mentioned in that conversation about the difference between building community versus building audience sparked me into needing to learn more.

Nicole is a branding consultant, pop culture expert writer, and self-described millennial sporty spice and quickly gets to the heart of it in this episode: Community exists when there is a peer to peer connection, when your fans and followers begin to talk to each other. Visually, that's when your audience expands from vertical (top down - you putting out information/product) to horizontal.

Music has always been a source of connection for me and Nicole breaks down how BTS has created a global, impactful community - the BTS ARMY - and how that relates, by extension, to building any brand and why building community should be part of your business plan.

In addition to hosting the Nicstalgia podcast, which unlocks core memories from the 90s and 2000s while examining the past through a contemporary lens, Nicole writes the Nicstalgia newsletter, which serves as a valuable cultural commentary source that fosters belonging and advances conversations around individual and collective identity, cyclical trends, consumer behavior, and popular culture. Connect with Nicole on social @nicoletremaglio.

Next Episode

Intellectual Property with Francesca Witzburg

You don't know how little you know about Intellectual Property (IP) until you interview an attorney specializing in IP on your podcast. I don't think I've ever taken so many notes during a recording of Camera Ready & Abel before.

For the uninitiated, Intellectual Property is defined by the World Intellectual Property Organization as: Creations of the mind, such as inventions; literary and artistic works; designs and symbols, names and images used in commerce.

My guest for this episode, Francesca Witzburg, Esq., is an award-winning legal strategist, brand protection expert and phenomenal communicator, who makes the complicated accessible with energy and humor. Francesca represents top businesses, entrepreneurs, brands, and celebrities in real life and the Metaverse. Inspired by a love of culture and the arts, she helps businesses monetize their intellectual property and stay protected and profitable with their current and forward-thinking business models including NFTs and Web3.

Francesca is a partner at the nationally-ranked law firm Loza & Loza where her practice centers on all aspects of trademark, copyright, and brand protection matters, as well as commercial transactions. Prior to joining the firm, she worked in the Manhattan office of the world’s largest law firm and has in-house experience at large-scale brands including Prada and Tory Burch. Francesca has counseled top businesses, celebrities, artists, athletes and influencers, as well as an array of clients from Fortune 500 companies.

3 simple yet important things to know:

Figure out what IP you have. Understand what has value and then get it protected because you want to make sure you actually own it.
Have contracts to protect your IP to set the terms and expectations with clarity and in a positive way.
Enforcing your IP protection, which requires strategy because there can be a world of difference between a person creating a meme out of something you've done and someone stealing your work or knocking off your bag.

To learn more, check out Francesca's Legal Limelight IG Live On Thursdays + great info every day or her @IPLawyerFrancesca on TikTok and contact her via her website.