If Good Service is Your Differentiator, I Have Bad News

10/21/24 • 9 min

In this episode of C-Suite Sidekick, host Summer Poletti tackles a challenge that many business owners face: how to stand out from larger competitors. Differentiation is key to winning over new clients and maintaining loyalty. Summer shares insightful strategies for uncovering what makes your business unique, illustrating the value of focusing on the customer experience, refining your marketing message, and rethinking how you position your services. Tune in for actionable steps to ensure your business isn’t just another option—it’s the option. Whether you're in financial services, SaaS, or beyond, this episode is a must-listen for those looking to grow in a competitive market.

Episode recorded and edited using Descript
Repurposed content, such as this description created using CastMagic
Visit Rise of Us for more information about Summer's services
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Companion content:

Mini Pod: How to Build Loyalty AND Drive Growth
Mini Pod: The Magic of sales and marketing working together
Blog: Reengaging Stalled Deals
Mini Pod: How to Grow Without Hiring More Salespeople

10/21/24 • 9 min

C-Suite Sidekick - If Good Service is Your Differentiator, I Have Bad News

Transcript

00:00:00.000

Hello, and welcome back to the C-suite sidekick. I'm your host summer Polenti and today we're discussing something important to every business owner inspired by a recent conversation with a colleague. How do you compete against the giants in your industry? My experience is largely in financial services and SAS, both highly competitive. And with a couple of big box competitors who seem to be looming in every conversation. So, how do you compete? This is at the core of

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