
But Who's Counting?
Anders CPAs + Advisors
You're focused on making important decisions to take your company to the next level, but who's counting? We are. Counting on trends and insight to move your business forward, operationally and strategically. Focused on helping executives achieve their highest potential, But Who's Counting is a podcast shedding light on and breaking down critical issues and opportunities for businesses in our rapidly changing economy. Brought to you by Anders CPAs + Advisors.
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Top 10 But Who's Counting? Episodes
Goodpods has curated a list of the 10 best But Who's Counting? episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to But Who's Counting? for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite But Who's Counting? episode by adding your comments to the episode page.

Leveling Up Your Cybersecurity in 2023 and Why Technology Still Needs Humans
But Who's Counting?
03/23/23 • 33 min
Hackers and cybercriminals’ methods have become more sophisticated within the last 10 years, but not every business has the updated cybersecurity network necessary to reduce their vulnerability to attack. But Who’s Counting? host David E. Hartley discussed the need for businesses to overhaul outdated security systems to a strong cybersecurity policy with Anders Principal and Director + Technology Jason N. Gotway. Topics discussed include:
· How your 2010s cybersecurity strategy may be putting your company at risk in 2020s
· Cybersecurity AI and automation aren’t enough to stay secure – why companies need the human element
· Why ransomware attacks are still happening and what should a company do once ransomware is suspected or identified
· Modernizing your cybersecurity strategy through up-to-date patches, prioritizing cybersecurity upgrades, next-gen firewalls and multi-factor authentication software
· How to tap into features you may already have and may not be aware of
· Revisiting your cybersecurity insurance policy
· Vital questions to ask your technology and IT teams and how often business leaders should have these conversations
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter

Creating Demand, Building Relationships and Inspiring Future Generations with Michael Weiss of Big Shark Bicycle Company
But Who's Counting?
02/15/24 • 37 min
When a company is thriving, no one wants to think about potential roadblocks or dangers ahead. But when disaster strikes, the right response can be the difference between a business closing its doors or fueling future growth. Whether it’s a new competitor in the market, shifting consumer patterns or even a global pandemic, how can you quickly adapt to the unexpected?
Kicking off the first episode of season three of But Who’s Counting?, longtime host Dave Hartley is joined by his new co-host, Missy Kelley, for a conversation about grit and perseverance with Michael Weiss, owner of Big Shark Bicycle Company in St. Louis, Missouri.
This episode digs into how Michael took his business from chasing demand to creating it. He explains how his company took proactive steps to embrace the sudden surge in demand during the pandemic while still looking ahead to solve issues before they created roadblocks. The wide-ranging conversation also included:
- Why businesses should examine their relationship with demand: are you driving it or is it driving you?
- Weaknesses of big box retailers and how small retailers can differentiate themselves
- How Big Shark Bicycle Co. was able to take advantage of timing and luck to get ahead of consumer trends
- The importance of understanding your business’s vertical while also being instinctual to recognize opportunities
- The key to connecting community efforts to business goals
- How a passion for expanding outdoor culture turned into working on a festival-length film that celebrates American Criterium Racing
“If you’re just doing things at a zero-revenue model, you’re not valuing yourself, you’re not investing in the future of growing a business or growing the market.” - Michael Weiss
Resources to Count On
Want more insight into the conversation? Check out these resources to learn more:
- Connect with Michael Weiss on LinkedIn
- Check out Big Shark Bicycle Company’s website
- Learn more about We Are Rock n Roll from the official trailer
- View the American Criterium Cup’s 2024 Series Calendar
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media:
Facebook | LinkedIn | Instagram | Twitter

Splashing into the Startup Scene with a Traditional Business Skillset with Jane-Ellis Griggs of Summersalt
But Who's Counting?
07/20/23 • 42 min
Moving from a role in a traditional business to a startup can take some adjustments, but learning how to automate, integrate and build a team from the ground up can empower those who make the switch.
On this episode of the But Who’s Counting? podcast, host Dave Hartley sits down with Jane-Ellis Griggs, the VP of Finance and Operations at St. Louis startup turned bestselling sustainable swimwear brand Summersalt. Jane-Ellis shares Summersalt’s origin story, including a life-changing meal at Chipotle and why she made the drastic career transition from a corporate workplace to a startup. She also divulges how her background in public accounting built a foundation for setting processes and becoming a subject matter expert. The two also discussed:
- How Summersalt is helping to redefine beauty
- What it takes to build a finance and accounting team from the ground up
- What startups and large companies alike should consider when selecting a new platform for their tech stacks
- Lessons on integration and automation for lean teams
“Rehearsing your successes and your wins and always taking a step back to really celebrate the whole trajectory of what you’re accomplishing is really important.”
-Jane-Ellis Griggs
Resources to Count On
Check out these additional resources for more insight into Dave and Jane-Ellis’ conversation:
- Check out Summersalt’s swimwear for everybody
- Follow Summersalt on Facebook
- Connect with Jane-Ellis on LinkedIn
To help gauge how startups and investors have been impacted by external pressures and how they plan to move forward, the Anders Startup team is inviting startup founders, entrepreneurs, investors and funding sources to take our inaugural St. Louis Startup Funding and Outlook Survey. The survey will get a pulse on the region’s ever-growing startup ecosystem and see if visions align for entrepreneurs and funding sources.
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media:
Facebook | LinkedIn | Instagram | Twitter

06/01/23 • 42 min
Between a labor shortage and the Great Resignation, hiring and retaining experienced talent has been difficult – and employers are tired. But how can companies find the talent they need while staying true to their culture and values?
In this episode of But Who’s Counting?, host David E. Hartley met with female founder and HireLevel. CEO Teresa Katubig to discuss the ways that leadership can hire, train and take accountability for employees, whether they’re in temporary or permanent positions. The conversation also covered:
· Identifying good workers and the one thing you never want to hear from an applicant during the interview
· Where workforce demand is dropping
· The importance of defining your culture, setting boundaries and sharing expectations
· How to build a great employee experience where they understand that they are valued
· Attracting and, most importantly, retaining employees - what works and what doesn’t
In a previous episode of But Who’s Counting, David and Anders Director and Talent Practice Leader Jacques LeBeau discussed ways that employers could survive the Great Resignation by attracting and retaining top talent.
“What we’re seeing now is not the whole, ‘Just find me somebody.’ That has stopped. What we’re seeing now is, ‘I want three good applicants.’ Don’t go into any hiring in panic mode. It doesn’t bode well.” - Teresa Katubig
Resources to Count On
Check out these additional resources for more insight into Dave and Teresa’s conversation:
· Learn more about HireLevel. on their website
· Connect with Teresa on LinkedIn
Listen to But Who’s Counting? by subscribing on Spotify or Apple Podcasts and let us know what you think by rating and reviewing.

Developing Relationships, Success and Happiness as a Business Owner with Erin Joy
But Who's Counting?
05/11/23 • 35 min
Understanding the connections between your overall wellbeing and your level of success as an entrepreneur can unleash better business decisions. It’s generally assumed that success in business drives happiness, but what if the formula works better the other way around?
But Who’s Counting? host David E. Hartley met with Erin Joy for a wide-ranging conversation about what it means to find success as an entrepreneur, and more importantly how it feels. The founder and executive consultant behind Erin Joy Executive Consulting & Coaching explained the importance of developing relationships within your business community in ways that build a network that lasts a lifetime. The conversation also covered:
- Unique strengths women business owners, and people of all genders and identities, can capitalize on as a tool to further your goals
- The three characteristics small business owners should embrace to create an entrepreneurial legacy
- How developing a deeper than surface level relationship with business advisors can unlock better insights
- As technology advances, pay attention to the changes happening right now, not the ones approaching on the horizon, and allow yourself to evolve to adapt
“My stance is that we want to have a satisfying, enjoyable and happy journey and actually use that to fuel the success in our lives and in our businesses, not the other way around.” – Erin Joy
About Erin Joy Executive Consulting & Coaching
A third-generation woman entrepreneur, Erin Joy provides women business owners and executives with reimagined coaching and consulting. With over 25 years of experience, she serves as a resource for clients facing challenges in their business, showing them how to turn those challenges into opportunities. Erin regularly hosts roundtables, group coaching calls as well as live and online events.
Resources to Count On
Check out these additional resources for more insight into Dave and Erin’s conversation:
- Connect with Erin Joy
- Hear more advice in the Erin Joy Talks Business podcast
- Read The Anatomy of Accomplishment: Your Guide to Bigger, Better Bolder Business Results, available on Amazon
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter

Preserving a Family Legacy One Hot Salami at a Time with Alex and Amanda Donley of Gioia's Deli
But Who's Counting?
03/02/23 • 36 min
Running a family business is difficult but ensuring that the business grows and thrives through generations can feel impossible. Developing a sense of balance, settling on a vision and making hiring decisions to work smarter, not harder helped turn Gioia’s Deli into a multi-generational St. Louis institution.
In this episode of But Who’s Counting?, host David E. Hartley talks with hot salami royalty, Gioia’s Deli owners Amanda and Alex Donley to discuss the challenges they’ve faced as fifth generation small business owners and what they’ve learned over the years, including:
- The importance of establishing a network of mentors and peers
- Social media is an important tool, but letting it become a distraction is bad business
- Empowering employees to take ownership in the business and creating opportunities to encourage employee buy-in
- Challenges and opportunities involved in scaling up the business
- How to bounce back from mistakes and truly learn from them, not run from them
“Social media brings people in the door, but it’s not going to keep them.” -Alex Donley
“One of the biggest things that we learned is that we have an aligned vision as a team ... Our vision is to protect this brand and to ensure it’s around for another hundred and five years.” –Amanda Donley
About Gioia’s Deli
Established in 1918 and purchased by the Donley family in 1980, Gioia’s Deli is a favorite St. Louis eatery. Their hot salami sandwiches made them a famed landmark in The Hill, an Italian neighborhood in South St. Louis. In 2017, Gioia’s Deli was honored as a James Beard America’s Classic, the first restaurant in St. Louis to receive the award.
Resources to Count On
- Order Online from Gioia’s Deli
- Connect with Gioia’s Deli on Facebook
- Watch: Gioia’s Deli Wins James Beard Foundation Award
- Enjoy Gioia’s Deli Nationwide via Gold Belly
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media:
Facebook | LinkedIn | Instagram | Twitter

Keys to Making Better Decisions Faster Than Your Competition with John Simanowitz
But Who's Counting?
02/09/23 • 42 min
To set your business apart from your competition, it will take ingenuity and innovative thinking. Customers expect a continuously improving experience and to provide it, businesses must invest in the teams and technology necessary to retool their company to thrive in change.
In the Season 2 premiere of But Who’s Counting?, host David E. Hartley sat down with changemaker and Integrity CEO John Simanowitz to seek his advice on ways businesses can innovate to improve their processes and come to better, smarter solutions faster than their competitors. Dave and John discussed strategies businesses can employ to optimize their operations to make a more significant impact on customers, as well as the following topics:
- How John built a company in the business of change
- Strategies to recruit the talent your business wants
- Structuring your organization to allow experts to lead while management provides support
- Implementing lessons learned from the military to empower change
“You have to adapt your company to be sort of a purpose-built, talent mouse-trap, right? What do they want, and you have to create that sort of Disneyland for them. But also make sure that [you say], ‘I’ll give you all the flexibility and all I ask in return is high performance.’ And A players, that’s what they live for. They love that.” -John Simanowitz
About Integrity
Integrity is a St. Louis-based agency that works in UX, digital marketing, design and technology and has served clients globally for over 20 years. By offering the technical scope and capabilities of a large corporation with the personalization, transparency and approachability of a small firm, Integrity optimizes and advances businesses. For nearly two decades, Integrity has leveraged a winning combination of business and web consulting and technology to solve its clients’ most complex challenges.
Resources to Count On
Check out these additional resources for more insight into Dave and John's conversation:
- Read Team of Teams: New Rules of Engagement for a Complex World by U.S. Army, Retired General Stanly McChrystal for more insight on how the U.S. military changed tactics in the War on Terror
- Learn more about HolacracyOne Management Solutions, which introduces a new framework for the workplace to replace the traditional management hierarchy
- Careers at Integrity
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter

09/14/23 • 29 min
Creating a business from scrap requires you to accept the risks that come with entrepreneurship, overcome ever-changing challenges and above all else nurture the passion that drove you into the business in the first place.
In this episode of But Who’s Counting?, host Dave Hartley is joined by Jimmy Sansone, Brother and Co-Owner of The Normal Brand, a St. Louis-based clothing startup success story. Dave and Jimmy discuss how they grew The Normal Brand from their parents’ basement to eight stores across five states with ups and downs along the way. The conversation dives into:
· Overcoming sudden adversity and leading your team to the other side intact
· Putting family first in the family business and why Jimmy’s most important title is “Brother”
· Managing supply chain disruptions and keeping shipments on schedule
· How to build a business that scales even once it leaves your home state
“Action is the best response [to an unexpected disaster]. We couldn’t control everything, the one thing we could control was our reaction to it. Action is the best antidote to anything and so getting to action right away instead of sitting and stewing about it is something that my mom, my dad, my grandparents always encouraged.” -Jimmy Sansone
Resources to Count On
Want more insight into Dave and Jimmy’s conversation? Check out these resources to learn more:
· Check out The Normal Brand’s lineup of elevated clothing that fits your normal
· Connect with Jimmy on LinkedIn
· Follow The Normal Brand on Instagram
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media:
Facebook | LinkedIn | Instagram | Twitter

The Business of Baseball – How America’s Pastime Drives Innovation with Bill DeWitt of the St. Louis Cardinals
But Who's Counting?
06/20/24 • 36 min
The speed of innovation and technological advances over the past decade has been transformative for all businesses, 100-year-old companies and growing startups alike. Baseball’s storied history in America has played a huge role in its popularity, but like any other business, it’s had to evolve to keep up with technology and customer expectations.
St. Louis Cardinals President Bill DeWitt III and the MLB understood that their audience and their expectations were changing, and competition for entertainment was mounting due to smartphones, among other catalysts. This presented a unique challenge and opportunity for the game of baseball to adapt while remaining true to its beloved traditions.
But Who’s Counting? hosts Dave Hartley and Missy Kelley sat down with Bill to discuss his tenure with the Cardinals and what prompted changes to the game in 2023. They dig into the impact of technology on the game for fans and players, as well as:
- The role of data analytics in driving a better fan experience and operational improvements
- Why it’s important to experiment with big changes before implementing
- Why diversifying, both to cater to different audiences and in revenue streams, ultimately creates more satisfying experiences
- How technology has affected the game and the business
- The link between creativity and innovation
“That’s what baseball’s insight was: how you frame the problem and how you communicate with fans who are so passionate about the game so that they understand that we’re trying to create a better version of the game. It was a goal, a North Star, to find the best version of the game itself, and that appeals pretty much to everybody.” – Bill DeWitt III
Resources to Count On
Check out these additional resources for more insight into the conversation:
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media:
Facebook | LinkedIn | Instagram | Twitter

Leadership Lessons on Conquering Adversity and Cultivating Company Culture with Eric Termansen of Western Retail Advisors
But Who's Counting?
10/12/23 • 39 min
Reinvention. It’s what keeps businesses going and allows entrepreneurs to come up with creative solutions to increase profits and abandon strategies that don’t bring value. At the same time, business leaders must realize they can’t reinvent the wheel alone. It takes a team with a strong company culture to continuously find new ways to innovate.
Host Dave Hartley sits down with Eric Termansen, Founding Partner of Western Retail Advisors, on this episode of But Who’s Counting? to discuss his journey from the corporate world of PetSmart to running his own commercial real estate brokerage. Eric shares inventive ways to shape company culture and encourage employees to take ownership of it. The conversation ranged from Eric’s beginnings at PetSmart to the struggles he endured while starting his own business to his outlook on commercial real estate. Topics discussed also include:
- Building company culture and making it more than just one big event, but rather dozens of little things leaders can do every day
- Handling the stress of being an entrepreneur while facing complications in your personal life
- The impact team sports had on his life and how it prepared him for challenges on and off the field
- How his involvement in the Vistage executive coaching group helped him evolve as a leader
- Eric’s retail outlook and insights around grocery stores, quick-service restaurants and online retailers
“If you ever have an opportunity to own your location, that’s a fantastic way to deploy your capital...owning your own location or locations is always a good strategy for building long term wealth.” – Eric Termansen
Resources to Count On
Want more insight into Dave and Jimmy’s conversation? Check out these resources to learn more:
- Learn more about Western Retail Advisors via their website
- Read more about how Eric overcame adversity to be selected as one of Globest’s Best Bosses in commercial real estate for 2023
- Follow Western Retail Advisors on LinkedIn for more insights
Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media:
Facebook | LinkedIn | Instagram | Twitter
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FAQ
How many episodes does But Who's Counting? have?
But Who's Counting? currently has 36 episodes available.
What topics does But Who's Counting? cover?
The podcast is about Management, Accounting, Podcasts and Business.
What is the most popular episode on But Who's Counting??
The episode title 'Investing in Your Organizational Health for a More Innovative Workplace with Liz Hughes of The Table Group' is the most popular.
What is the average episode length on But Who's Counting??
The average episode length on But Who's Counting? is 33 minutes.
How often are episodes of But Who's Counting? released?
Episodes of But Who's Counting? are typically released every 21 days, 1 hour.
When was the first episode of But Who's Counting??
The first episode of But Who's Counting? was released on Feb 21, 2022.
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