Business Video Secrets by Corné Lategan

I hate talking in front of the camera. This is something I hear almost every single day as our clients fear of being in front of the camera. I have to confess, it's not something I love but over time I have learned a few things that will make it more comfortable. In this podcast a tell the story of how English is my second language and how that affects my confidence when I need to get on camera

Throughout the years of talking to prospects, I've noticed that when pitching only the results that your business can achieve, you can miss a massive opportunity to increase conversion. The value is in including the journey that accompanies the results. People love to hear about the story behind the outcome. They want to know about how your business has helped the person or business get the results that they have achieved.

How to Create Case Study Videos that are not Boring. Case Study Videos are powerful. If you do them the wrong way though it won't get you great results. In this podcast I talk about the formula we've used hundreds of times with Case Study Videos that actually hook, engage and inspire people to get results.

The Cost of Not Following Up We all fall victim to this. We get way to busy to nurture out leads and as a result, we lose out on some potential opportunities.

Is your Business Good or Bad? In my opinion, a "good" business is: ethical, solves problems, provide value, positive impact on the world and makes a profit. It's important to know because.......