Reese's Pieces
10/28/19 • 41 min
A little alien who wanted to phone home proved to be a big win for a candy product from Hershey's and it launched an era of product placement in film. But what's the story behind the name Reese's anyway?
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A little alien who wanted to phone home proved to be a big win for a candy product from Hershey's and it launched an era of product placement in film. But what's the story behind the name Reese's anyway?
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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Business on the Brink - Reese's Pieces
Transcript
Welcome to Business on the Brink, a production from I Heart Radio and How Stuff Works. It was the early eighties and a successful young filmmaker named Stephen Spielberg was looking for something sweet. He wanted to make a squat, gray, wrinkled alien lovable, and part of that hinged on the critter developing a taste for candy. His first choice was Eminem's, but when asked about it, the Mars Candy Company told Spielberg to phone home. He'd have to
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