Business of Podcasting

Today you're going to learn how to make money podcasting 2021 style. To understand what you podcast is worth, we have to do some math. We're also talking about the assets that you can use to negotiate for bigger deals.

00:00 Intro
01:13 Determine your leverage
04:05 Add more to the brand deal
05:49 Putting the work in

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Promoting your podcast without social media is a skill that every host needs to have at this point. Today's episode is going to give you the best strategies to create a real community around your show. Social media is unreliable so you need to have a plan for your success.

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Erik is on the show to discuss Podmax and his journey as a podcaster. Apart from investing, Erik has been into real estate for years and he’s even working on a podcast network just for real estate investors!

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Facebook is making some big moves in the podcast industry. Pretty soon, it’ll be the bet social media app to market podcasts. Spotify has the Greenroom which will help hosts build community. We’re covering this and more with industry trends!

This episode’s tip of the day is all about assets. Creating podcast assets will help you build a massive brand and connect with your audience. You’ll learn more about connecting with subscribers to increase your engagement and revenue!

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It's important that your business podcast is different from entertainment podcasts. In this episode, we discuss the different types of podcast episodes that every business needs. If you have a podcast for your company, you'll have to do more than podcast interviews. Creativity is important. You'll also learn how to sell on your podcast without recording an hour long infomercial.

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