
Business of HYPE
HYPEBEAST

1 Listener
All episodes
Best episodes
Seasons
Top 10 Business of HYPE Episodes
Goodpods has curated a list of the 10 best Business of HYPE episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Business of HYPE for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Business of HYPE episode by adding your comments to the episode page.

Stay @ Home With Sean Wotherspoon
Business of HYPE
04/24/20 • 31 min
Today's "Stay @ Home" series is with Round Two Co-Founder and vintage aficionado, Sean Wotherspoon (previously S4, E7 & E8). Calling in from Los Angeles, he updates us on the many projects he's been working on from opening his first web shop and delaying numerous collaborations to dealing with his new restaurant partnership and more. He also tells us about the importance of making conscious decisions.
Thank you so much for tuning into our special Stay @ Home Series. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other show.
Sean Wotherspoon:
https://anchor.fm/businessofhype/episodes/Sean-Wotherspoon---Part-1-e3hbeb
https://anchor.fm/businessofhype/episodes/Sean-Wotherspoon---Part-2-e3jbl2/a-a1l7n0n

1 Listener

CJ Hendry
Business of HYPE
05/04/20 • 69 min
***Important Note: We excuse the audio quality of Jeff's interludes as they were recorded during COVID-19.
CJ Hendry is an artist who's work blur the lines between art and photography. From still life and portraits to abstract ideas, CJ's drawing are hyperrealistic all through a million scribbles made from colored pencils. The Australian artist is based in New York where her work not only sells out in seconds, but she's had world-wide immersive exhibitions.
While the art world nowadays is a breeding ground for conceptual and experimental based artworks, CJ keeps grounded by using the bare bones of her fine skills and extreme level of detail to create masterpieces. Alongside these works, are the interactive exhibitions she puts together that she says do more than "just put artworks on the wall."
While the artist can easily show off her impeccable talent, it’s really her forthright and earnest approach to the art industry that's allowed her to successfully navigate this world in what she calls “the longest con game ever”. In this episode she breaks down her career, why money doesn't mean much to her and why she isn't intimidated by the art world.
Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.
For more info: https://hypebeast.com/2020/5/cj-hendry-interview-business-of-hype-jeffstaple-episode-71
CJ Hendry

1 Listener

Daniel Arsham
Business of HYPE
04/27/20 • 61 min
Daniel Arsham is a prolific artist who blurs the lines between art, architecture and fashion. From creating eroded casts of contemporary objects to designing dystopian future spaces under his architecture firm, Snarkitecture, Arsham is renowned for his relentless experimentation of shape and form across diverse genres of work.
His artistic worldview is what separates him from his fellow contemporaries, ushering an indefinable world filled with Future Relics that blend the past, present and future. Straddling this concept of complex futurism is what has transformed Daniel Arsham into one of today’s most influential, interdisciplinary artists.
In recent years, he's collaborated with KITH, Dior, Porsche, COS, Pokémon and many more brands, further pushing his work into a complex and multi-dimensional space where his art has reached audiences worldwide. In this episode, we dive into the mind of this complex artist and discover Arsham's central theme recurring through his artwork—the ethos of being able to float in time.
He also discusses his three entities: Snarkitecture, Editions and his art production studio and how more than just being an artist, Arsham is a full on business man, operating many hats.
Thank you so much for tuning into the season 8 premiere of Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.
***Important Note: We excuse the audio quality of Jeff's interludes as they were recorded during COVID-19.
For more info: https://hypebeast.com/2020/4/daniel-arsham-interview-business-of-hype-jeffstaple-episode-70
Daniel Arsham:
https://www.instagram.com/danielarsham/?hl=en

1 Listener

Jessica Washick of Nike
Business of HYPE
02/16/20 • 82 min
Jessica Washick is a Senior Color Designer at Nike focusing on primarily on Air Force 1's for Men's Footwear. When she's not creating your favorite Nike AF1's (think interchangeable swooshes or double stacked eyestays) by day, she's a professional nail artist by night. Her instagram page gives us a glimpse into her thought process where jelly nails coincide with the AF1's jelly swoosh or her iridescent manicure cross over with the iridescent details on a sneaker. Both careers require meticulous attention to detail, and for Jessica, they draw inspiration from each other.
The Parsons graduate boasts of an impressive resume where she's utilized her fashion design degree at Fossil, Rocawear, Marc Jacobs, Coach and more. During her seven year career at Coach, she began using nail art as a form of therapy from a bad break up and thus began her successful side hustle. Her website, U Don't Need a Man, U Need a Manicure was a hit success and she began taking freelance projects alongside her day job. Through a number of trial and error in her career, she breaks down how she landed her coveted role at Nike and balances her two careers today.
Beyond her work, she stresses the importance of self-reflection and being able to "ask ourselves the hard questions", the value of finding a job that nourishes creativity and the often necessity to start over and take risks.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.
For more info: https://hypebeast.com/2020/2/jessica-washick-interview-business-of-hype-episode-66
Jessica Washick's Website: https://uneedamanicure.tumblr.com/
Jessica Washick's Instagram: https://www.instagram.com/jessicawashick/?hl=en

Mister Cartoon
Business of HYPE
02/09/20 • 80 min
Mister Cartoon is a tattooist, graffiti artist, muralist, painter, designer, animator and most importantly a legendary artist from Los Angeles whose work stretches over four decades. His work can be seen on the arms of famous rappers, at local basketball games, on the soles of one's feet and more. Born Mark Machado, the Los Angeles native grew up in his father’s print shop where he was exposed to car culture, soul music and graffiti.
His work has had an impenetrable mark through multiple generations, defining the rich Chicano and lowrider culture of Los Angeles. He's been a professional since high school, claiming success prior the existence of the internet, cellphone and social media. For Mister Cartoon, gigs relied on the word of mouth and the close-knit community of Los Angeles that he grew up in.
While street art and streetwear were popular in the East Coast, artists like Mister Cartoon help place the West Coast on everyone's radar. His tattooing immortalized the popularity of fine-line tattoo and his murals made the Old English font emblematic of Los Angeles. He's had numerous sneaker and clothing collaborations, being one of the forerunners of artists chosen for a Nike collab. In this episode, he breaks down his expansive career, shares immeasurable words of advice and discusses his future plans within animation.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.
For more info: https://hypebeast.com/2020/2/mister-cartoon-interview-business-of-hype-jeffstaple-episode-65-tattoo-graffiti-sneakers-artist
Mister Cartoon Instagram: https://www.instagram.com/misterctoons/
Mister Cartoon's website: http://www.mistercartoon.com/

Drieke Leenknegt
Business of HYPE
01/19/20 • 82 min
Drieke Leenknegt is a Global Brand Innovator and Marketing Executive who worked at Nike for twenty years. Her work has been crucial in Nike's early development of Nike Sportswear, Nike Energy Marketing and Nike collaborations to name a few. The Belgium native describes her path to Nike as more "non-linear" in that her career had a more sporadic trajectory, having worked in radio and advertising before landing a role in their communications department.
She would eventually work in various EMEA offices before relocating to their Portland office where she most recently was the Global Vice President of Influencer Marketing and Collaborations. Her imprint can be seen in notable collaborations such as Virgil x Nike's "The Ten", sacai x Nike's LDWaffle and Tom Sachs x NikeCraft Mars Yard and many more. Previously her roles have included Senior Brand Director of Nike Sportswear, Global Energy Director, Global Design Director Global Communications Director and Edge Marketing Leader.
In this episode, Drieke tells us how Nike has stood the test of time, becoming sneaker culture's dominating force. Having worked with Mark Parker, Fraser Cooke and Sandy Bodecker, she shares with us immeasurable words of advice from the "Five Fundamentals Behind a Great Collaboration" to the importance of cross-pollination and story-telling. Later on she discusses that despite sneaker culture's current popularity, there's much more opportunity to be made. She emphasizes that "this is just the beginning".
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.
For more info: https://hypebeast.com/2020/1/drieke-leenknegt-nike-interview-business-of-hype-jeffstaple-episode-62
Drieke's Instagram: https://www.instagram.com/drieke3ke/

FaZe Nikan of FaZe Clan & Daryl Butler of HP
Business of HYPE
07/01/20 • 40 min
On today's special episode, jeff hosts a live panel discussion from OMEN with two key players in the progressive gaming industry. Nikan Nadim aka FaZe Nikan plays a large role in shaping the creative concept for major esports organization FaZe Clan. Daryl Butler is a marketing guru with over 25 years of experience and currently serves as Head of Marketing at HP (Hewlett-Packard).
In recent years esports has skyrocketed into popularity, now becoming a billion dollar industry and soon to surpass more viewership than the NFL, MLB and NBA. Gaming is no longer a "basement activity" but a cultural norm. Companies like HP have developed a product line called OMEN, which focuses on laptops, desktops and accessories for the intent of gaming. Meanwhile groups like FaZe Clan have their own massive social following, marketing agency, apparel line, in-house production studio, talent management business, sales team and much more. Together they are both pushing the agenda of esports, especially during a time where people are finding more relevance in online communities.
In this episode they discuss not only the business aspect of gaming, but also its cultural impact. Daryl and Nikan see a bright future for gaming, firmly believing that "everyone is a gamer."
Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.
For more info: https://hypebeast.com/2020/7/faze-nikan-daryl-butler-omen-live-panel-interview-business-of-hype-jeffstaple-episode-78
https://www.omen.com/us/en.html?jumpid=sc_khigexb9mj
Social:
https://www.instagram.com/fazenikan/?hl=en

Introducing: Business of HYPE
Business of HYPE
01/28/18 • 0 min
From HYPEBEAST Radio, we introduce our newest podcast, Business of HYPE. Hosted by streetwear veteran, sneaker connoisseur, designer and founder of Staple Design, jeffstaple dives into an immersive conversation with some of the industry's biggest names. Tune in every Sunday. For more info: https://hypebeast.com/radio

Introducing Our Newest Podcast Series: The Anthropology
Business of HYPE
08/04/19 • 24 min
With five seasons deep into Business of HYPE, we want to thank all of our listeners for subscribing and keeping up with the show. We've had an amazing roster of guests from entrepreneurs and streetwear og's to artists and athletes. As we prep for our next season, we wanted to bring to attention the other series of podcasts we have under the HYPEBEAST Radio network. MIC/LINE our music-centric show delivers in-depth conversations with some of the most relevant music personalities today. Our show HYPETALKS rebroadcasts live recordings of our HYPEBEAST events that you may have missed out on.
Finally, we'd like to announce our newest podcast, The Anthropology. where we take a deep dive into the companies, brands and people shaping fashion and culture today. Each season focuses on a different topic that criss-crosses borders, languages, genres and eras to tell the story and break down the ethos of these key figures.
In its first season, Fashion Anthropology, journalist Tiffany Godoy talks to the artist, designers and original street scene makers that surround the brand Slam Jam. It serves as not only a distributor, retail space and online store, but also a cultural hub for art, fashion, music and much more. Slam Jam holds on strong to its underground roots, pioneering the wave of streetwear in Europe before it became mainstream. Founded by Luca Benini in 1989, it started as an Italian distributor of Stussy, Carhartt WIP and Nike. In 2018, they opened the art cultural space Spazio Maiocchi in Milan and Luca Benini alongside Matthew Williams created the brand Alyx. In this five episode series we immerse ourselves into the culture of Slam Jam.
So tune into to hear our the first episode of Fashion Anthropology and make sure to subscribe to the show on wherever you get your podcast by searching The Anthropology. Spotify: https://hypb.st/antspot Apple: https://hypb.st/antapp Read more about The Anthropology here: https://hypb.st/infgl
MIC/LINE on Apple here:https://hypb.st/micapp MIC/LINE on Spotify: https://hypb.st/micspo
HYPETALKS on Apple here: https://hypb.st/talkapp HYPETALKS on Spotify here: https://hypb.st/talkspot
3:31 - Episode 1 of Fashion Anthropology

Sébastien Kopp of Veja
Business of HYPE
06/01/20 • 84 min
Sébastien Kopp is the Co-Founder of popular French footwear brand Veja. The brand is known for its slate canvas body with a distinctive “v” logo, which has been worn by numerous figures from Meghan Markle to Eddie Redmayne, and sold in stores across the globe. Alongside François-Ghislain Morillion, the two founded Veja in 2004 with the intent of finding economic balance within their business. Kopp, a former investment banker, quit his job to work with nonprofits only to discover the dark side of globalization. This prompted Kopp and Morillion to challenge themselves with creating a product that could be made without greenwashing. What became months of searching the Amazon for agro-ecological cotton, respectable factories and raw rubber, Veja was born.
More than 15 years later today, the company operates globally with over 180 employees worldwide. Their team is still heavily involved in the process from working out of Brazil to source natural materials all the way till the end where they are distributed online or in various retailers. Kopp tells us that he has never been in a rush to accelerate his business, but rather focuses on a slow growth where he can maintain the business from managing complex human relationships to creating a business built on Fair Trade and economic balance. Keeping transparency in mind, he details issues of deforestation, ecological impact, partnering with NGOs, economic disparity and much more.
No advertisements, no sponsors, no investors and only 12 simple styles, all made with economic justice in mind, Veja stands as one of the forerunners to fashion's ever-growing sustainability movement. Despite all his merits, Kopp reminds us that "[Veja isn’t] changing the world, but just proposing a small solution to this disparity.”
Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.
For more info: https://hypebeast.com/2020/6/veja-interview-founder-sebastien-kopp-business-of-hype-jeffstaple-episode-75
https://www.instagram.com/veja/
Show more best episodes

Show more best episodes
FAQ
How many episodes does Business of HYPE have?
Business of HYPE currently has 122 episodes available.
What topics does Business of HYPE cover?
The podcast is about Society & Culture and Podcasts.
What is the most popular episode on Business of HYPE?
The episode title 'Stay @ Home With Sean Wotherspoon' is the most popular.
What is the average episode length on Business of HYPE?
The average episode length on Business of HYPE is 60 minutes.
How often are episodes of Business of HYPE released?
Episodes of Business of HYPE are typically released every 7 days.
When was the first episode of Business of HYPE?
The first episode of Business of HYPE was released on Jan 28, 2018.
Show more FAQ

Show more FAQ