
Surya CEO Satya Tiwari on why he bought Mitchell Gold + Bob Williams
01/08/24 • 54 min
Started in 1976, for decades Surya was a modest rug manufacturer. But when Satya Tiwari—the son of the company’s founder—joined the business in the early 2000s, he began pushing it to grow, and over the years it has become a large-scale industry player, covering multiple categories and doing hundreds of millions in revenue. Last year, Tiwari went on an acquisition spree, culminating in the purchase of the Mitchell Gold + Bob Williams brand.
On this episode of The Business of Home Podcast, Tiwari chats with host Dennis Scully about his plans for Mitchell Gold + Bob Williams, why private equity isn’t a good fit for the home industry, and why opportunity is greatest when times are tough.
This episode is sponsored by Daniel House Club
Started in 1976, for decades Surya was a modest rug manufacturer. But when Satya Tiwari—the son of the company’s founder—joined the business in the early 2000s, he began pushing it to grow, and over the years it has become a large-scale industry player, covering multiple categories and doing hundreds of millions in revenue. Last year, Tiwari went on an acquisition spree, culminating in the purchase of the Mitchell Gold + Bob Williams brand.
On this episode of The Business of Home Podcast, Tiwari chats with host Dennis Scully about his plans for Mitchell Gold + Bob Williams, why private equity isn’t a good fit for the home industry, and why opportunity is greatest when times are tough.
This episode is sponsored by Daniel House Club
Previous Episode

The Thursday Show: Alexa Hampton’s New Year’s resolutions. Plus: A leaked Wayfair memo sparks controversy
BOH executive editor Fred Nicolaus joins host Dennis Scully to discuss the biggest news in the industry, including a controversial leaked memo from Wayfair’s CEO, the breakup of a successful design duo, and a look at what trend forecasters are saying about 2024. Later, Alexa Hampton shares her new book and her resolutions for 2024.
This episode was sponsored by Loloi Rugs
LINKS
Alexa Hampton
Design, Style & Influence
Dennis Scully
Business of Home
Next Episode

The Thursday Show: Meet the outlet that bought 250 trucks full of Mitchell Gold + Bob Williams furniture. Plus: Change at the top for Luxe
BOH executive editor Fred Nicolaus joins host Dennis Scully to go over the biggest news in the industry, including change at the top for Luxe Interiors + Design, why starter homes are becoming forever homes, and a look at the latest industry comings and goings. Later, the leadership team behind The Dump discusses their acquisition of the Mitchell Gold + Bob Williams inventory.
This episode was sponsored by Loloi Rugs
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